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Head of Comms Planning

4 months ago

London, United Kingdom Wavemaker Full time

**Head of Comms Planning**

**About the role***:
The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.

Wavemaker UK is experiencing exceptional growth, offering interesting brand challenges for planners to take on, and bring our ethos of Positive Provocation to all the unrivalled work that passes through our doors at Sea Containers.

We believe that there is no better time to be a media planner than today, and no better place to develop and grow in comms planning than in Wavemaker. Media evolves, content shifts, and technology advances faster than ever before. From experience, we know that brands need solid plans and strategies that live in the real world to grow their business amidst these changes.

Wavemaker UK is looking for a **Head of Comms Planning** to join our growing planning team, to lead the overall planning community at Wavemaker and drive excellence in our unrivalled planning work as well as to be an active member of the wider agency leadership team.

The Head of Planning will want to be part of these transformations, through a keen eye for detail, a passion for creative media thinking, and a desire to be involved in the story of growing brands.

Wavemaker operates as a matrixed organisation with the leadership of discipline leading both the product and the people of that discipline working with others heads of discipline to create the best experience for our clients and our talent. The comms planning department is around 80-90 people from entry level to partner across our London and Manchester offices.

**In this role, you will**:
**Be an expert in the craft of comms planning**:

- Act as a role model - own and champion the Wavemaker Provocative Planning philosophy, ensuring it is cascaded and used across the whole agency.
- Be a helpful leader - by developing thought leadership, landscape and market updates that can be applied across multiple clients, have a clear overview and Wavemaker perspective to them
- Quality control - have final approval of all key planning work that Wavemaker produces, especially new business, awards entries and updates to the planning approach.
- Raise the floor - by developing and leading training solutions across the agency (Media Smarts, planning meetings, cross functional sessions)
- Raise the ceiling - by developing new solutions and methods within planning responses, including innovation and tech solutions that will push the industry and discipline forward.

**Be an inspirational leader**:

- Lead the team - set the direction of the planning team, working closely with the heads of strategy and channel planning as well as planning leads from around the network.
- Build a community - by instilling the sense that we > me, bringing the planning team together, creating an inclusive culture of sharing, collaboration and
- Champion comms planning - by having a cross agency discipline role as an ambassador for comms planning and the wider team are across the agency and with our clients
- Lean in - Wavemaker is a lean in agency and the leadership should reflect that behaviour by playing an active role on client business and pitches
- Create new operating models - working with client leadership and the commercial team to ensure the right resource is across each piece of business, always looking for new and future facing solutions.
- Make us famous - continue to build the external presence of Wavemaker within the industry, thought leadership, speaking opportunities etc.

**Core skills**:
**Practice Area Knowledg**e****:

- **Serves as an expert on industry as well as tools and technology and becomes confident using relevant thinking from other disciplines.

**Problem Solving**
***:

- **Enables others to see strategic problems that impact the business in new ways by encouraging and rewarding innovative thinking.

**Stakeholder Relationships**
**- **Leads efforts to gather and disseminate intelligence about the client to ensure deep understanding in order to predict and meet their business needs.

**Effective Communication**
***
**-**
***Owns the delivery of high-impact communications to drive maximum impact, ensuring that complex communications are crafted with all audiences in mind.

**Compelling Storytelling**
***:

- **Anticipates future strategic business needs and develops rationale for investing in projects or initiatives now to meet long-term objectives.

**Ideas Creation**
***:

- **Develops strategies to bring new technologies, innovations and products to life. Challenges the client and team in innovating and designing new solutions, methods and products to remain competitive and lead the industry.

**Comms Planning**
**- **Leads agency and industry thinking on best practice in comms planning.

**About Wavemaker**
**UK**:
Wavemaker is a global media agency. We believe there is a better way to grow.