Alliances & Partnerships Planner - 3 Year Ftc

5 months ago

Manchester, United Kingdom Manchester United Full time

**Purpose**:
The Alliances & Partnerships Planner will work alongside the sales and core partnership teams to drive the strategic thinking through the Manchester United planning framework.

As a core part of the Alliances & Partnerships team, the planner will use data-driven insights to develop and implement strategies and campaigns for the club's future and existing partners.

**The Role**:

- To lead planning workshops and construct a partnership strategy alongside the core partnership team that maximises the effectiveness of Manchester United’s partners’ rights
- To create content briefs for each campaign using insights that ensure the messaging connects with fans
- To propose suitable media activation strategies for each campaign that lead to measurable partner outcomes
- To advise suitable measurement approaches that support partner objectives
- To understand evolving media platforms that help inform the planning process and drive best-practice
- To help prospective partners understand how a partnership with Manchester United could support their business goals and supporting with campaign ideation to bring the partnership to life

**The Person**:

- Strong experience in brand, communications and media planning
- Previous experience in delivering innovative, content-led digital marketing strategies
- A good understanding of media analytics (effectiveness, reach, frequency, audiences, measurement, and optimisation) and how to interpret the data to make informed strategic decisions
- In-depth knowledge of the digital media marketplace
- An understanding of what and why content works for global brands
- Strong presentation skills with the confidence to present in front of senior stakeholders
- A critical thinker with a natural curiosity for problem-solving
- Excellent attention to detail
- Strong collaboration skills with a positive, “can-do” mentality
- Previous experience working in a strategic planning role on the agency, brand or rights holder side is preferable

**We recognise the importance of safeguarding children and adults at risk at Manchester United, as part of this commitment this post is required to have a Disclosure and Barring Service check at the appropriate level, as well as full reference history.**

**Manchester United is an equal-opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunities to applicants and employees without regard to background, ethnicity, race, colour, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status or other legally protected characteristics.**
**Manchester United Football Club are proud to be a signatory of the Armed Forces Covenant, supporting the armed forces community to transition into careers outside of the armed forces.**
*

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