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Digital Outreach Executive

4 months ago

Remote, United Kingdom LOCALiQ Full time

**Company Overview**:LOCALiQ is a prominent award-winning digital agency within the Newsquest Media Group, with accolades including a silver award for Local Campaign of the Year for our work with Diverse Care on the “Make Children’s Lives Better” Campaign, and also celebrating remarkable achievements at the 2023 Search Engine Land Awards. LOCALiQ is dedicated to providing digital marketing solutions for local businesses. Their mission is to help these businesses strengthen their online presence, connect with their target audiences, and foster growth. LOCALiQ specialises in tailoring marketing solutions to the unique goals and challenges of their clients. They are committed to guiding businesses through the complexities of digital marketing and offering reporting and insights to navigate the ever-evolving digital landscape.

**Benefits include**
- A competitive basic salary
- Workplace Pension
- Perks & Discounts
- Equipment for home working provided
- Opportunities for team building and training days
- Full 25 days paid holiday + statutory bank holidays + your birthday day off
- Holiday purchase scheme
- Structured career progression, ongoing training, and personal performance reviews
- Discount Vouchers
- Discounted Gym membership
- Cycle to Work scheme
- Mental Health Support via Lifeworks
- Eye test vouchers plus £50 towards new glasses.
- Annual Volunteer Charity Day

**Key Responsibilities**:

- Identify and target relevant high-domain authority websites for backlink opportunities.
- Cultivate and maintain relationships with key online influencers, journalists, and website owners.
- Execute outreach campaigns through personalized and engaging communication to secure backlinks and mentions.
- Monitor and analyse campaign performance, making data-driven adjustments to optimize outreach efforts.
- Stay abreast of the latest online trends, news, and industry developments to identify potential PR opportunities.
- Utilize PR outreach platforms and tools effectively to streamline processes and enhance outreach effectiveness.

**Requirements**:

- Minimum of 1 year of experience in a similar role, with a strong track record of obtaining high-quality backlinks.
- Solid understanding of digital PR strategies and tactics, including media relations and outreach.
- Familiarity with PR outreach platforms and tools.
- Excellent written and verbal communication skills.
- Strong networking and relationship-building abilities.
- Analytical mindset with the ability to use data to drive decisions and measure success.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, or a related field (preferred).

**Job Types**: Full-time, Permanent

**Salary**: £25,000.00 per year

Schedule:

- Monday to Friday

**Education**:

- Certificate of Higher Education (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: Remote