Marketing Lead

4 months ago

Chester, United Kingdom Cox Automotive Full time

**Chester - Hybrid**

**About Us**:
At Cox Automotive, we’re not just a company, we’re the world’s largest automotive services organisation with a vision to shape the future of how the world buys, sells, owns, and uses vehicles.

Picture this - a complete set of industry-leading solutions, all under in roof. From working with manufacturers to collaborating with fleet owners and retailers, your journey here promises exposure to the entire automotive ecosystem. Our products are the building blocks of innovation and support our customer’s core needs across vehicle solutions, retail software, remarketing, and funding solutions.

A role at Cox Automotive isn’t just a career; it’s an opportunity to be part of something bigger - crafting the future of the automotive industry

Enterprise Marketing is a vibrant shared services function at the core of Cox Automotive Europe. We're a dynamic team shaping the future of corporate storytelling and marketing strategies across all solution areas and product brands.

Here's what sets us apart:
**U**nleash your creativity**: in our world, marketing isn’t just a job; it’s a canvas for fearless ideation. We’re all about inspiring idea leadership, encouraging out-of-the-box thinking, and fostering a culture where creativity knows no bounds.

**We’re not just telling stories;** we’re curating experiences that captivate, standing at the forefront of industry conversations.

**Continuous improvement, your way**: we’re all about progress, where each day is a chance to refine, upgrade and push the boundaries.

**Customer-centric innovation**: at the heart of our strategy is a commitment to being truly customer-led. We leverage and expand our customer insights effectively, ensuring our marketing efforts resonate and make a real impact.

**We don’t just collaborate; we spark success**: our connected marketing team thrives on partnerships with key stakeholders.

**But above all, it’s our people**: we’re not just a team; we’re a family of brand advocates, both inside and outside the company. Our culture isn’t just about doing things; it’s about doing things brilliantly and making our mark.

**Role**:
As a Marketing Lead, you will need to think strategically, be highly creative and analytical, as well as having the ability to be a hands-on marketer.

This is a pivotal role to help shape and support the delivery of the NextGear Capital marketing strategy and plans that elevate brand awareness, engage target audiences, and drive business growth.

A networked role, working in a business partner capacity you'll be a key player, weaving connections, influencing decisions, and making things happen.

**Objectives for Role**:

- Marketing business partner responsible for the NextGear Capital marketing strategy and supporting enterprise marketing initiatives where required. Seek creative and unique approaches to engage customers and differentiate our wholesale funding offering.
- Accountable for executing and delivering the marketing plan and evaluating the results of the marketing spend, including keeping control over multi-channel campaign spend, forecasting and delivering positive ROI.
- Embrace and lead digital transformation within NextGear Capital. Working in partnership with product and design, explore new technologies and digital platforms to enhance the customer experience and deliver a consistent brand experience.
- Facilitate effective communication and collaboration with the wider enterprise marketing team, product, technology, sales, and sales enablement to ensure marketing initiatives are integrated seamlessly into the overall business strategy.
- Be the customer champion for funding solutions, ensuring we conduct market research to identify trends, competitor activities and opportunities for growth. Build on these insights to drive into the wider business plus, identify and manage segmentation for campaigns to ensure messaging is relevant to intended audience.
- Responsible for budget management, providing regular reports and insights, translating data into actionable insights and demonstrating strong ROI.
- Ensure brand consistency, quality control and adherence to brand guidelines across all marketing collateral.
- You must be able to travel regularly throughout the UK and EU.

**Skills, Knowledge and Experience**:

- Minimum, degree level education (Business or Marketing) with a minimum of 5 years marketing experience
- You will have extensive experience across a broad range of Marketing channels and proven track record of lead generation, brand building and content marketing, plus fluent in digital marketing
- We’re on the lookout for someone with not just a degree (Business or Marketing) but with a diploma in turning ideas into marketing marvels.
- Fluent in the language of digital marketing and a track record that’s the envy of lead generators, brand builders and content marketing aficionados.
- Ability to turn data into action? We need

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