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Digital Analyst
4 months ago
Role - Digital Analyst
Location - Hybrid - London
Salary - £50,000
**THE COMPANY**
Data-driven marketing agency
**THE ROLE**
This is an exciting opportunity to join the Integrated Marketing Group as a Digital Analyst. We have a wide-ranging client list, working with some of the biggest and most innovative brands in the UK across utilities, gaming, publishing, retail, and consumerpackaged goods, leisure, financial services, and beyond.
**YOUR SKILLS AND EXPERIENCE**
- 2+ years of experience working with digital analytics tools such as Adobe Analytics, Google Analytics or similar
- Experience of working with digital optimisation and personalisation tools such as Adobe Target, Optimizely or similar
- Experience designing data models and implementing digital data collection techniques and tag management systems such as Adobe Launch or GTM
- Knowledge of data visualisation tools such as Power BI or Tableau
- Good knowledge of Excel
- Strong analytical and numerical ability - able to analyse and interpret data and make recommendations based on the output
- Proven experience in turning data and analysis into actionable insights
- Strong awareness of audience knowledge and the ability to adjust language accordingly
**THE BENEFITS**
- £50,000
- Hybrid
**HOW TO APPLY**
**KEY TERMS**
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy,CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser
