Brand Lead Rare Diseases

6 months ago

Gatwick Airport, United Kingdom Novo Nordisk Full time

Brand Lead Rare Diseases

**Category**:Commercial Marketing**Location**:Gatwick, South East, GB- For over 100 years we have been driving change to defeat diabetes, but we know that what got us here today is not necessarily what will make us successful in the future. We are now transforming our business and taking our expertise into new territories including obesity and rare blood and endocrine diseases.- Our story is one of incredible growth and success, which has culminated in receiving many prestigious awards, such as Best Places to Work and Vitality - Britain’s Healthiest Workplace 2nd year running.- Do you have an innovative mindset? Are you ready to join our growing company and be part of a fantastic department? If so, this is the right opportunity for you**The position**
- As a Brand Lead Rare Disease at Novo Nordisk, you will play a crucial role in developing and executing strategic and tactical marketing plans, for both prescription only and (OTC) over the counter medicines, driving the achievement of organizational objectives in our Rare Disease portfolio.- Additionally, you will analyse opportunities for business growth, oversee product life-cycle activities, and educate the organization on brand strategy and positioning.- Collaborate with HRT (hormone replacement therapy) Franchise Head to develop and implement strategic plans aligned with global and regional directives
- Deliver sales and marketing objectives by integrating consumer insights and internal feedback
- Monitor pre
- and post-launch performance, presenting successes, challenges, and mitigation plans to senior management
- Ensure execution and management of marketing plans with a focus on monitoring, reviewing, and reporting on activity results
- Provide input into global and regional marketing efforts, shaping positioning, key messages, and campaign development
- Furthermore, you will collaborate with cross-functional teams to ensure stakeholder needs are met and prioritize tactics for maximum return on investment.**Qualifications**
- To be successful in this role, we expect you to have the following qualifications:
- Hold a degree in Life Sciences, Business, or Marketing, or possess equivalent qualifications
- Demonstrate a proven successful marketing background with strategic and tactical experience in senior pharmaceutical or OTC product management/marketing
- Strong understanding of NHS and ABPI code
- Experience in Rare Disease, Endocrine Disorders, Women’s Health, and Haematology would be considered a plus
- Showcase expertise in pre-launch planning, development, and execution, as well as in the management of line extensions and new indications
- Preferably have PAGB training, although it is not essential
- You should also be a passionate individual, capable of working in autonomy and as a good team player.**About the department**
- As a key member of the UK Rare Disease business unit, you will be part of leading the commercial strategies for our HRT business working closely alongside the Head of HRT Franchise. The Rare Disease business unit is now embarking on an incredibly exciting journey with many innovative assets to be launched in 1-3 years; this role will also be involved with projects, working with the cross functional teams for Rare Blood Disorders and Rare Endocrine Disorders teams. The business unit is preparing to expand and grow to a new level (including new therapy areas), and so this is an extremely exciting time to be joining the business unit if you’re looking to develop as an individual. It’s a diverse, engaging, dynamic group of approximately 20 people who work in this department.**Working at Novo Nordisk**
- Novo Nordisk is its people. We know that life is anything but linear and balancing what is important at different stages of our career is never easy. That’s why we make room for diverse life situations, always putting people first. We value our employees for the unique skills they bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk is working toward something bigger than ourselves, and it’s a collective effort. Together, we go further. Together, we’re life changing.**What We Offer**
- Bonus: We do our best work to succeed together. When goals are reached, you’ll be rewarded through our bonus scheme.
- Your workplace: Our offices will be your primary workplace but with flexibility to work 2-3 days at home during your working week.
- Pension: a market leading pension scheme with generous employer contributions
- Wellness: We want you to be your best self, so you’ll have access to an award winning Wellness programme, including Private Medical Insurance.
- Insurances: All colleagues are covered by our private medical, life and disability insurance which provides protection and peace of mind.
- Inclusive culture: our culture is one of care, support and respect for our people. We are committed to making your workplace safe and believe that a tr

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