Field Marketing Specialist

3 weeks ago

London, United Kingdom IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Apptio, and IBM Company, has an exciting opportunity to hire a high energy Field Marketing Specialist who has an analytical ‘can do’ attitude and has experience in the technology industry where priorities quickly change.

**You**:
We are looking for you to jump in and add value right away by showcasing first class event coordination, planning and project management skills. Must be an outstanding team player, able to handle multiple duties simultaneously, be proactive, able to quickly prioritize, have experience working under tight deadlines and consistently deliver projects on schedule and within budget.

**Us**:
We believe that a customer focused approach is vital to create event experiences which “wow” every time.

**What we want you to do**:

- 70% | Event research, planning, execution and project management
- 30% | Operations, budgeting & reporting
- Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs
- Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment
- Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
- Attend trade shows and events as needed (10% - 15%)
- Print/ship marketing and promotional materials to events as required
- Schedule appointments and coordinate an event calendar
- Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
- Create reporting, event announcements and event recaps which provide executive summaries of events & programs
- Knowledge of Salesforce - building campaigns, reports, dashboards
- Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
- Work cross functionally to ensure programs and events stay on task and within budget Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.

Required Technical and Professional Expertise
- Minimum 5-7 years of event management experience in a B2B environment, Technology Software Industry
- Clear, direct, proactive communication skills, both verbal and written
- Strong administrative and problem-solving skills.
- Bachelor’s Degree with marketing or business focus preferred.
- Experience with Cvent platform for building event registration and reporting
- MS Office: Must be proficient in Excel, Word, PowerPoint - to help track budgets and project plans

Preferred Technical and Professional Expertise


Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.

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