Press Officer

3 weeks ago

London, United Kingdom Tapestry Full time

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit **Our People **page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

**Primary Purpose**:The Public Relations Officer will work closely with PR team leads to execute editorial and celebrity/influencer strategy for Tapestry brands across EMEAI.

**The PR Officer will deliver the following key tasks...**
- Oversee day-to-day coordination of celebrity, influencer and editorial strategies for Tapestry brands closely supervising PR Coordinator and PR Interns
- Build awareness, elevate positioning, context and advocacy for all Tapestry Brands
- Achieve consistent, quality brand messaging and media coverage across EMEAI through proactive shopping placements, main fashion credits and new stories
- Build awareness by leveraging celebrity and influencer channels across EMEAI
- Maintain and cultivate exceptional press and industry contacts and relationships on behalf of Tapestry brands; specifically at editor/ mid-level
- Maintain and cultivate exceptional talent and talent-team/publicist contacts and relationships on behalf of Tapestry brands specifically securing powerful paid celebrity dressing placements/photocalls and influencer projects
- Act as the primary point of contact for sample requests across EMEA markets and manage all sample logistics for editorial & talent requests with support of PR Coordinator and interns
- Deliver successful product/news/digital campaign launches via press blasts, exclusive campaign breaks, leveraging access to talent where appropriate, and full-page credits
- Support on all Tapestry brand moments and events, across celebrity, Influencer and press
- Distribute all Tapestry brand press releases and celebrity dressing alerts
- Continuously monitor and maintain knowledge of media, celebrity and influencer landscape across EMEAI
- Monitoring and overseeing PR Coordinator compiling all editorial, celebrity and influencer result documents, analytics and business reporting/presentations
- Organise and execute all PR and social media analytics monitor servicing contracts and deliverables
- Supervise, develop, and mentor all PR interns across all PR /editorial, celebrity and influencer activities
- Oversee management and regular updates of the in-house contact database with support of PR Coordinator/Interns
- Support Senior PR Manager inputting relevant data into Tapestry Europe Editorial and talent budget trackers
- Coordinate PR Team’s editorial invoicing, POs and payments through our invoice management system

**The successful individual will leverage their proficiency in communications to**
- Generate world class editorial and earned social media about Tapestry brands in the EMEAI region
- Cultivate a broad network of editorial, influencer and celebrity contacts and leverage these relationships to support the commercial needs of Tapestry’s EMEAI business

**The accomplished individual will possess...**
- Exceptional communication skills
- Deep understanding of the media and social media landscape and cultural instinct
- Excellent organizational skills and detail-orientated
- Strong industry network
- Proven track record in delivering results and problem solving
- Data-driven, creative, resilient and agile
- Team player with a positive ‘can do’ attitude
- Ability to multi-task under tight deadlines and have a strong sense of urgency
- Highly computer literate in Word, PowerPoint presentations and Excel

**An outstanding professional will have...**
- Experience of working with U.S based head office
- Additional European language skills

**What Tapestry can offer you**:

- Hybrid working (3 days working from the Office, 2 days remote)
- Option to finish early on a Friday (Flex Fridays)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular Social Events - Seasonal & Cultural
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils

**Other benefits include**:

- 25 days holiday in addition to bank holidays
- Annual Incentive Plan (company perfo

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