Press Officer

2 weeks ago

London, United Kingdom New Look Full time

Press Officer
- PermanentThis role will be responsible for generating strong, consistent press coverage across print, broadcast and online media.

This role will be supporting both consumer and corporate communications
- Accountabilities and Responsibilities_
- Work with buying teams to fulfil call ins and provide overall support to the Press Team
- Support both consumer and corporate PR
- Work closely with our Press Assistant to carry out and oversee all day-today press office functions, including regular organic influencer gifting.
- Manage the Press Office inbox
- Comp magazines for target media and provide weekly analysis to rest of the team
- Monitor results of broadcast coverage using Adobe tracking software and report figures to wider business in a timely manner
- Build and maintain relationships with senior fashion assistants, junior editors and stylists securing regular facetime via breakfasts, lunches etc
- Sell in news stories and new collections to target media
- Organise and oversee small scale press dinners, trips and events and closely assist and support PR Manager on larger scale PR Events
- Manage all regional PR activity including store openings, working closely with the Local Marketing Manager and Social Team.
- Work on specific projects each season - from idea stage through to implementation
- Maintain strong, consistent press coverage for New Look on target media
- Technical Knowledge & Experience_
- Excellent people skills, computer literature, excellent time management.
- Ability to prioritise workload and tasks
- Good telephone manner and exemplary organisational skills
- 2-3 years experience in a fashion PR role
- Strong media and influencer contacts
- University degree
- Proven contacts within industry

Minimum level of education or qualifications - Bachelor-level degree (ideally in the fields of brand, marketing, media or digital)
- Retail experience a plus
- Essential skills/knowledge_
- Demonstrated knowledge and experience in PR
- Acute creative acumen and flair
- Proven understanding of the omnichannel marketing mix
- Insight driven and commercially aware
- Strong visual and verbal communication
- Desirable Skills/knowledge_
- Agency or in house experience
- Budget management
- Line management
- Measures / Key Performance Indicator’s_
- Business objectives
- Commercial targets
- Brand tracker measures
- Team development
- Peer review
- Key Relationships_
- Internally_
- Customer Insight
- Buying, Merchandising & Design
- Marketing Ops
- Creative Studio
- Content & Editorial
- Fashion/Styling
- Social
- PR
- CRM
- Performance
- Ecommerce
- VM
- Retail
- Finance
- Externally_
- Creative Agency
- Media Agency
- Events Agencies
- Talent Agencies
- Partnership Agencies

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