Social Media Specialist

3 months ago

Middlewich, United Kingdom Pentagon Play Full time

Pentagon Play are proud to be the UK's leading school and nursery playground specialist, as well as an award winning business that puts it's people first

With a range of our own industry leading products from our dedicated products team, we design, sell, manufacture and install outstanding learning and play environments.

Our mission is to “improve children’s lives today, to shape happier and healthier grown-ups tomorrow”.

**What can we offer you?**
- £24,000 - £26,000 per annum (DOE)
- Up to £2,400 in a cross-company bonus scheme
- Enjoy 25 days of holiday plus bank holidays
- Perks like a gym, a snack pantry, and loads of team socials

**Key Responsibilities**:

- Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with overall marketing goals and business objectives.
- Content Creation: Create engaging and visually appealing content for multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.
- Content Utilisation: Review and utilise existing content that can be repurposed for new campaigns across social platforms.
- Community Engagement: Foster and grow online communities by engaging with followers, responding to comments, and participating in relevant conversations.
- Campaign Development: Plan, execute, and optimize social media campaigns to increase brand awareness, drive traffic, and generate leads.
- Analytics and Reporting: Monitor, analyse, and report on key social media metrics. Provide insights and recommendations for continuous improvement.
- Social Listening: Stay informed about industry trends, competitor activities, and relevant discussions to identify opportunities and challenges.
- Social Media Calendar: Develop and maintain a social media content calendar, ensuring a consistent and cohesive brand presence across platforms.
- Cross-functional Collaboration: Work closely with the Marketing Team, content creators, and other departments to align social media efforts with broader marketing initiatives.
- Social Media Trends: Stay current with social media trends, emerging platforms, and best practices to ensure the company's social media presence remains innovative and effective.
- Visual Content Production: Attend schools and other offsite locations to gather and produce visual assets to be used in campaigns including photography and and filming of products.

**Skills Required**:

- Social Media Platforms - Strong understanding of social media platforms, their audiences, and algorithms including Facebook, Instagram, X, LinkedIn, Twitter, Pinterest and YouTube.
- Analytics and Reporting - Proficient in social analytics platforms, with the ability to analyse the metrics to further enhance marketing activity
- Social Media Management Tools - Proficiency using social media scheduling tools to plan and automate posts
- Familiarity with tools for social media listening and monitoring to track brand mentions and industry trends
- Photography and Videography - experience of using a camera to capture high-quality photos and films, to be used across social media platforms and wider marketing campaigns
- Graphic Design - proficiency in creative tools such as Canva and Adobe Creative Suite, to create visually appealing assets.
- SEO Knowledge -An understanding of keyword research for optimizing social media content for search engines
- Paid Advertising and Ecommerce Integration - Experience creating and managing paid social campaigns and shoppable content

**Qualifications and Soft Skills**:

- Bachelor’s degree in Marketing, Communications, or related qualification.
- Proven experience as a Social Media Specialist or similar role.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for storytelling.
- Ability to work independently and collaboratively in a fast-paced environment.

**The Package**
- £24,000 - £26,000 per annum (DOE)
- Up to £2,400 in a cross-company bonus scheme
- 25 days holiday per annum plus bank holidays
- Healthcare package
- Pension scheme
- Casual dress
- Frequent team and company socials
- Corporate gym membership with Everybody leisure
- Complimentary snack pantry
- Employee of the month awards
- Access to the Pentagon Training Academy (further education access)

**Job Types**: Full-time, Permanent, Graduate

**Salary**: £24,000.00-£26,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Free parking
- On-site gym
- On-site parking

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

**Education**:

- Bachelor's (required)

Work Location: In person

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