B2b Business Analyst

2 weeks ago


London, United Kingdom Advantage Resourcing Full time

MarketHub Deploy and Content Lead / B2B Business Analyst
- Commercial and Retail
- 6 months
- £320 - £350 per day via umbrella company, £220 - £252 per day PAYE

For our Customers - the aim is to transform our B2B Customer's eCommerce Experience (including Distributors/ Wholesellers/ Retailers). This is bringing the B2C Consumer Experience into B2B for the modern executive. The differentiator is about offering an"Integrated Enterprise Marketplace".

For Our Business Partners - they are building the next generation Marketplace platform that will allow COBs to gain power back to personalise the frontend at speed and the ultimate ability to bring multiple offerings across the company.

Deploy scope
- Create awareness, excitement and readiness with various Stakeholder teams
- Coordinate local deployment activities leading to stage gate
- Sign off e.g. testing, localisation, insights, training,
- Hypercare support etc (act as the integration link between MarketHub product/ technical team and Customer Operations frontline teams)
- Support Customer onboarding and adoption with Customer Operations frontline and Sales Account Managers - comms, phasing schedules
- Drive Customer Experience and quantifiable uptake of MarketHub

Content scope
- Support content Marketing/ translation/ 3rd party agency/ copywriting, training materials; needed for 2.0 transformation and future expanded scopes
- Review and validate learning content to be published in training platform for Customer Ops frontline teams
- Interface with Digital Adoption Platform (DAP) WalkMe team in making sure solutions integrate fully into self-help materials and support necessary engagement/ training activities
- Build content Inventory for training assets, ensure evergreen for active channel e.g. MarketHub home site
- Drive comm/ advocacy/ branding marketing initiatives with Markethub marketing team

What you'll need to bring to the table
- Passion and excitement to stretch yourself out of your comfort zone.
- Experience of B2B businesses/ Business Analyst role with a solid understanding of digital transformation or change management principles
- Attentive to details and possess an impeccable command of English
- Experience and track record in pushing ideas from inception, building coalitions across different functional groups and ultimately executing ideas to bring them to life
- Able to curate and present informative and engaging content in enabling easy customer onboarding and adoption
- Strong resilience and adaptable to moving details.
- Experience with digital / agile programmes is desirable

This is not a normal role, in a typical Digital project, with standard deliverables. This is about looking for exceptional individuals that can drive transformational change by having the courage to take risks



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