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Marketing Executive

4 months ago

Northampton, United Kingdom CATS Global Schools Full time

About CATS Global Schools
Since 1899, CATS Global Schools have been providing exceptional educational experiences for UK, US, China and international students around the world to inspire the next generation of world shapers. With 16 campuses globally, we help students prepare for university success, develop talent for a career in the Arts and boost confidence and skills in English

The post-holder for this role will support our flagship brands:

- Bosworth Independent College, a small tutorial college, today Bosworth is a leading independent boarding college in the UK
- CATS Cambridge, a leading international boarding school based in Cambridge
- Guildhouse School, London, an enterprise and business international boarding school based in London
- The Worthgate School, an international acclaimed boarding school based in Canterbury
- Support for our group brand, CGS and other schools may also be needed on occasion.

The post-holder for this role will ideally be based in or around Northampton and report to the International Boarding Schools Marketing Manager.

Role overview
The post-holder for this role will be a member of the School Marketing Team. The post-holder for this role will primarily support Bosworth Independent College and will need to know the schools and courses like the back of their hand. The post-holder will support the International Boarding Schools Marketing Manager to articulate the USPs and nuances of our courses to our local and international audiences. The post-holder will need to build positive relationships with the Academic Leadership team, teachers, and students.

**Responsibilities**:
Insights
- Support desktop research and focus groups
- Support surveys to internal and external audiences
- Work with academic staff to identify, develop and explain USPs in market

Stakeholder Management
- Engage key stakeholders at the school to find and create rich stories and content
- Work closely with the Principal of the school to help carry out the school’s strategic vision
- Manage and update the MarComms Hub, our internal marketing platform.

Campaign Management and Activities
- Collaborate with the Content Team to grow the school social-media channels
- Arrange webinars and online talks
- Support open days
- Support the production of annual prospectuses and print materials
- Support the review and updating of school websites
- Support ad hoc requests from our global sales team and the schools
- Gatekeep and quality assure all information for the schools

Person Specification
- Collaborative skills - The post-holder will need excellent interpersonal skills with ability to build effective relationships with internal and external stakeholders at all levels
- Communication skills - The ability to speak and write to a high standard is crucial. You will have to present new products and write engaging copy, telling the ‘story’ of products, for various marketing channels.
- Proofreading skills - it will be essential for the post-holder to have excellent proofreading skills, especially the use of appropriate language, correct grammar and spelling
- Strong organisational skills
- Prioritisation skills - the ability to work autonomously and prioritise whilst maintaining attention to detail

Our commitment to inclusion and diversity
We are committed to diversity, inclusion and belonging. Building on our core values - Pioneering, Persevering, People - we pledge to deliver a series of events, guest speakers, and focus groups to make CATS Global Schools an employer of choice.

AND FINALLY

**Job Types**: Full-time, Permanent

**Salary**: £28,000.00 per year

**Benefits**:

- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- On-site parking
- Sick pay
- Wellness programme

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus scheme

Work Location: Hybrid remote in Northampton

Expected start date: 30/01/2023