Marketing Executive

2 days ago


Northampton, Northamptonshire, United Kingdom Reed Full time £28,000 - £30,000
Senior Marketing Executive

Reed is seeking a highly skilled Senior Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for executing multi-channel marketing tactics that drive inbound leads and accelerate touchpoints within our target audiences.

Key Responsibilities:
  • Support the digital marketing manager in sourcing, running, and monitoring the best channels for inbound lead generation, ensuring efficient routing to sales.
  • Plan, execute, optimize, and report on digital marketing campaigns, leveraging marketing automation tools in HubSpot.
  • Maintain and optimize our local search presence across our office locations, working closely with an external SEO agency to drive up organic search presence for key terms across the UK.
  • Oversee the creation and send of central email marketing campaigns, including newsletters, nurture emails, and auto-replies.
  • Develop internal communications plans and build relationships with key sales stakeholders to empower our local sales teams to get the best from marketing campaigns and initiatives.

Requirements:

  • A passionate marketer with around 3 years of experience in B2B digital marketing.
  • Experience working in marketing automation platforms such as HubSpot, Marketo, or Pardot.
  • Desirable experience with running paid advertising across social media and Google.

About Reed:

Reed is a leading recruitment agency dedicated to helping people make smarter recruitment decisions. We are committed to delivering marketing excellence and driving business growth through innovative marketing strategies.



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