Marketing Manager

2 months ago


Hinckley, United Kingdom Grafton Recruitment Full time

**Marketing Manager**

Hinckley

£35,000 - £45,000

Monday to Friday

**About the role of a Marketing Manager**:
As a Marketing Manager, you will report to the Group Managing Director and will be responsible for all the marketing activities and the principal architect of the strategy underpinning it. As a Marketing Manager you will be passionate and hands on individualdirectly responsible for developing and delivering marketing strategies that both support and increase the growth of the company.

**Duties of the Marketing Manager**:

- To establish positioning, identify target audiences plan, develop and implement marketing strategies for the group with specific objectives across different channels and segments.
- To produce marketing material (i.e., imagery, videos, etc.) to be used on the company's social media channels and as a support to the sales team.
- To produce, maintain and monitor the marketing budget for the group.
- To undertake all marketing activities for the group, ensuring on time, on budget performance.
- To conduct useful and relevant market research to develop commercial & marketing strategy for the group.
- To lead customer engagement with NPI projects.
- To work with the executive team, such as the group managing director, to develop and deliver the business's marketing strategy.
- To research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- To approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
- To work within the department budget to develop cost-effective marketing plans for each product or service.
- To look after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
- To organise and oversee the company's attendance at events, such as trade shows, conferences, and festivals.
- To analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- To create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- To gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- To measure and report on the performance of marketing campaigns, gain insight and assess against goals

**Requirements**:

- Strong knowledge in the Adobe suite or similar (indesign, illustrator, photoshop, and premier pro)
- Strong marketing, commercial and financial awareness
- Good knowledge and experience of marketing for manufactured product both B2B and B2C
- Strong experience in marketing strategies development and implementation
- Strong client liaising skills
- Good public speaking skills
- High attention to details
- High understanding of manufacturing businesses with a focus on premium products
- Superb with deadlines and working under pressure
- Advanced problem-solving capabilities
- Strong project management, multitasking, and decision-making skills
- Self-motivation and proactivity
- Metrics-driven marketing mind with eye for creativity
- Experience leading marketing for SME manufacturers in the marine industries would be a bonus for the role.
- Clear strategic understanding of the marine sector and the marketing strategy and tools to affect the purchasing decisions of all types of customers would be a bonus for the role.
- Marketing degree or similar/relevant qualification

**Benefits**:

- £35k - £45k
- Contributory Pension Scheme
- Internal progression
- To be a part of an innovative and technologically advanced company
- 25 Days Annual Leave & Statutory Holiday


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