Marketing Coordinator
4 weeks ago
Our Company
We are a leading system integration specialist for electrical and mechanical automation systems in the Food and Drink and Parcel Distribution sectors. With operations at client sites around the UK, we are committed to excellence and innovation. We value hard-working and enthusiastic individuals who contribute to our success through passion and dedication. These are the attributes we seekthat are proven tocontribute significantly to our collective success.
Role
As Marketing Coordinator, you will lead in enhancing our brand presence and engaging with our target audience.Reporting directly to the Commercial Manager, you will be responsible for the following:
Market Intelligence:
- Identify and analyse Markets, Customers and Competitors through which to influence business strategies
Customer Targeting:
- Target potential customers through direct contact, promotional content and networking on social media platforms.
- Monitor engagement and adjust strategies to maximise reach and impact.
- Organisation of exhibitions and events.
Content Development:
- Create and maintain compelling content for our marketing and social media platforms. This includes writing blog posts, social media updates, case studies and newsletters.
- Collaborate with cross-functional teams to ensure consistent messaging across all channels.
Website and Social Media Campaigns:
- Coordinate maintenance of our company website, ensuring it reflects our latest offerings and maintains a user-friendly experience.
- Plan and execute social media campaigns to engage our audience and drive traffic.
Presentation and Marketing Materials:
- Develop and maintain presentations, brochures, and other marketing materials.
- Ensure materials are visually appealing, accurate, and aligned with our brand guidelines.
Sales Data Management:
- Assist in updating sales data and tenders to our Salesforce CRM platform.
- Work closely with the sales team to ensure accurate and timely data entry.
Sales Meetings and Reviews:
- Coordinate and chair routine sales meetings and reviews.
- Prepare meeting agendas, track action items, and follow up on deliverables.
About You
To succeed in this role, you should possess the following qualifications and attributes:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media content creation, social media management, and market analysis.
- Strong communication skills, both written and verbal.
- Proficiency in using social media platforms and analytics tools.
- Detail-oriented, organised, and able to meet deadlines.
- Creative mindset with the ability to think outside the box.
Dimensions
- Locations: Hinckley, Leicestershire, UK
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- A qualification or trainingin digital marketing or social media management would be an advantage.
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