Apprenticeship - Digital Marketing

2 weeks ago


Glasgow, United Kingdom Weber Shandwick Full time

**Who is Weber Shandwick?**

Weber Shandwick is a leading global communications agency that delivers next-generation solutions to brands, businesses, and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

The firm has earned more than 135 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick was named to Ad Age's Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honoured as PRovoke's Global Agency of the Decade in 2020 and PRWeek's Global Agency of the Year in 2015, 2016, 2017 and 2018.

The agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact, and financial communications.

**What's happening?**

Weber Shandwick is looking for applicants for our 2023 Launchpad Digital Marketing Apprenticeship Program in Glasgow, Scotland. Our Launchpad Program is an 18-month commitment of structured on and off the job training in partnership with City of Glasgow College that will see you work with colleagues and clients around the world while being part of a high-performing, close-knit community. The program is fully funded by Weber Shandwick, allowing you to gain a qualification upon completion, as well as earning a full-time salary in the process.

We believe that the more open, varied, and diverse we are as an industry the better the work we can do - so, whether you're a school or college leaver, returner, or interested in a new career - we are looking for smart people from all backgrounds who are restless and want to do impactful work.

**What will you be doing?**
- Supporting on cross-channel marketing/integrated marketing and digital teams for multiple client engagements
- Drafting documents, developing team briefs and assisting with day-to-day account management
- Working with our Analytics and Insights teams to conduct campaign reporting and analysis, and deliver accurate and timely campaign results reports
- Assisting with content production from concept to execution
- Driving creation of social protocols and FAQs
- Managing social communities for a variety of clients
- Supporting influencer identification, coordination and management, including conducting research, maintaining databases and coordinating activation logistics in partnership with our influencer experts
- Conducting digital and social media platform and advertising research and media audits
- Maintaining and updating status reports, including materials trackers, media trackers, conference/event trackers
- Preparing for and participating in client meetings, including accurately capturing notes, agenda action items, call recaps, updating trackers, timelines and status documents
- Developing a strong understanding of the client's business and target audience
- Maintaining a keen interest in current industry trends, including becoming a student of our clients' sectors, reading earnings call transcripts, Q&As with the CEO, competitors' coverage and influencers' posts
- Developing an ability to share insights and perspectives with teams and clients

**What will you gain?**

The course is fully funded, and you will receive a SVQF Level 6 qualification on completion. You will be paid a salary and work full-time. There will also be plenty of additional internal training and mentoring throughout the program.

**Who are you?**

Ideally you will be:

- Keen to learn about agency life and the full flow of work we do
- A strong communicator with a keen interest in digital marketing
- Confident taking a proactive approach to identifying opportunities for the client, practice and team
- Able to manage your time and consistently meet deadlines
- Attentive to detail and quality
- Fluent in Microsoft programs and digital/social media platforms, tools, and solutions

**Our Values and Behaviors**:
Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:

- CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
- INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
- 3. COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
- 4. IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients and the world

**What's in it for you?**

Core Benefits:

- Private medical insurance
- Group life assurance
- Group income protection
- Personal pension plan
- Employee Assistance Programme

Flexible Benefits:

- Buy o



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