Product Marketing Executive
2 days ago
We are currently seeking a Product Marketing Executive based in our Fleet, Hampshire office reporting into the Senior Product Marketing Manager. The role will come with a competitive salary and benefits package including hybrid working, pension, life assurance, private medical, income protection, company bonus and more
**The Role**
The Product Marketing Executive is responsible for ensuring the success of our products through consistently excellent product marketing and positioning. You will translate technical capabilities into compelling market messages and you will be responsible for crafting the messaging and positioning of TrustQuay and its products.
You will be a fundamental part of a passionate team adopting the latest software and marketing practices to bring rapid value to our customers and stakeholders in historically under-innovated markets.
We work closely with our customers and markets to understand and deliver compelling value, creating positioning and messaging the explains our compelling value. As a key member of our Product & Marketing team, you will be excited by these opportunities to engage with the market and will seek to expand what we do further.
Primary Responsibilities:
- Develop positioning and messaging for our products across our sectors and regions, focusing on our product targeting lower value, higher volume deals.
- Collaborate with Product Management, Marketing, Pre-Sales and Sales to produce content and compelling collateral, including data sheets, product presentations, white papers, case studies, competitive comparisons, battlecards to support our outbound communications, lead generation, account management and sales teams
- Take researched value propositions to build compelling ROI (Return on Investment) metrics and case studies that support the value TrustQuay delivers
- Collaborate with Product Management, Marketing, Pre-Sales and Sales teams to create impactful product demos and videos that tell our story in a compelling manner
- Work closely with Product Management to ensure market requirements are represented in product roadmaps and releases
- Contribute to and manage the planning and preparation of product launches, including the product marketing and marketing programmes that drive demand for the products
- Intimately understand the buying process, how our buyers buy and create compelling collateral for each stage of the buying process that differentiates us from the competition
- Work closely with the Marketing team to roll out value messaging via our event and content channels to drive product demand.
- Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into tangible benefits for our customers are crucial
- Work closely with product and marketing to deliver internal and external events that communication our value proposition and thought leadership.
**Experience and Qualifications Required**
- 2+ years Product Marketing experience, or in Product Management or Marketing and with a passion for positioning, storytelling, and messaging.
- Demonstrable experience in understand a core internal message and explaining the value to external audiences.
- Experience with launching products and managing propositions in-life is beneficial, but not essential
- A B2B software background is beneficial, but not essential
- Product marketing qualification is beneficial, but not essential
**Skills & Attributes Required**
- Persuasive communication skills (written and verbal)
- Enthusiasm and Intellectual curiosity
- Analytical and thorough
- A creative problem-solver
- Keen sense of ownership and responsibility
- Highly numerate and articulate
- Ability to decompose large problems into smaller tasks
- Able to work independently, manage own time and workload effectively and to deadlines
- Experience of the HubSpot platform would be beneficial
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