Digital Marketing Strategist
1 day ago
Job Overview:
Fynity is seeking a highly skilled Digital Marketing Strategist to drive B2B marketing initiatives and elevate the customer journey. This role will be at the forefront of CRM strategy execution, ensuring seamless customer management and maximizing sales potential.
The successful candidate will have a proven track record in senior CRM roles with B2B marketing expertise and experience working with CRM tools like Microsoft Dynamics Marketing. They will be able to develop and execute data-driven strategies, collaborate on integrating CRM tools with marketing platforms, and analyze campaign performance using metrics.
Key Responsibilities:
- Develop and execute B2B CRM strategies to enhance demand generation and pipeline growth.
- Align CRM initiatives with business goals, focusing on customer journey mapping and sales processes.
- Analyze campaign performance using data-driven insights to refine strategies.
- Collaborate on integrating CRM tools with marketing platforms to ensure unified processes.
Requirements:
- Proven experience in a senior CRM role with B2B marketing expertise.
- Familiarity with CRM tools like Microsoft Dynamics Marketing (a plus).
- Strong analytical skills for interpreting data and optimizing performance.
- Familiarity with A/B testing and customer analytics.
Salary Range: $60,000 - $90,000 per year, depending on experience.
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