Digital Marketing Apprentice
3 days ago
**Overview**
The Loyalty People are a global strategic consultancy with a laser focus on loyalty, CRM and customer engagement. We build innovative and differentiated customer strategies for our global clients, through our network of expert loyalty consultants. Our clients include Christian Louboutin, Carolina Herrera, Coach, Kate Spade, Cadogan Estates, Mall of Qatar, Papa Johns, Decathlon.
The Loyalty People also run a global community of loyalty experts, who enjoy market-leading loyalty content, expert opinion and partner announcements
The key responsibilities are:
- Utilise our CRM tool, Dripify, to create new subscribers to our network of loyalty practitioners by messaging them through LinkedIn
- Work with the Managing Director and CMO to develop our digital marketing strategy, managing our website, optimising SEO and developing our LinkedIn strategy
- Work with our partners to create digital content that is engaging for our community.
- Building strong relationships with our existing partners and maintaining a regular dialogue, based on information provided by the business
- Working with our Digital Marketing Manager to implement marketing and advertising, purchased by our partners
- Arranging regular catch-up meetings with the partners and assisting the team in hosting these meetings
- Managing several opportunities simultaneously, accurately and to deadline and maintain strong communication with the rest of the team on all activities
The role is home based with 2/3 days in Great Braxted, CM8 3EP, Essex.
**Entry requirements**
- 3 A-levels or equivalent higher/further education qualifications
**Skills**:
- Digital marketing campaigns and
- strategies
- Effective management and improvement of SEO
- Web Analytics
- Website design and management
- Copy writing and content production
- Highly organised approach to working and prioritisation
**Personal Qualities**:
- Organised and diligent
- Flexible approach to work - priorities change very quickly in a fast growing business so a level of flexibility is vital
- Outgoing and approachable - there is an element of partnership management
**Skills requirements**
**Training to be provided**
You will undertake the ground breaking Apprentify Digital Marketer Level 3 apprenticeship.
We have designed our programme to offer you 4 distinct routes to focus your career path and specialise in areas such as Social Media, Search Engine Marketing, Web Design or Web Development. These paths are designed to jump start your career and make you stand out in a competitive field increasing your future earning potential.
During the 15 months of training you will learn cutting edge theory and industry practice across three Knowledge Modules:
Marketing Principles - starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.
How the Web Works - delving into the technical you will learn the Principles of Coding and how marketers create effective web sites, designs and user interfaces. This includes how web design and development drive engagement and conversions.
Driving Return on Investment - using data to create detailed customer insight, you will learn how to use industry leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.
What you will receive:
- Access to some of the largest digital focused companies in the North West and Yorkshire
- A chance to earn whilst you learn amongst leading industry professionals
- Full support and coaching from an experienced Development Coach with excellent industry experience
- Onsite monthly visits / mentoring and coaching sessions
- Graduation in under 15 months
- Access to the very latest online technical and marketing training
- Marketing projects based on real life scenarios within your business to enhance learning
- Develop expertise in an area to develop your career with our bespoke Path to Mastery
- Digital skills and coaching in social media marketing, Google advertising, copywriting, website design and development, content production and tools to enhance digital marketing
In addition to all of the above, all of our applicants will go through our Assessment Centre. This exclusive session is designed to identify your digital strengths and weaknesses to help us match you with the perfect employer and the perfect role to start your career in the best way
**Things to consider**
- Flexible working arrangements - Based at home 2-3 days a week
- Private Health care (PruVitality)
- 20 days holiday + Bank Holidays (increasing 1 day per years service up to 30 days)
- Free lunch and drinks when in the office
**Future Prospects**
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