Head of Demand Generation

3 weeks ago

London, United Kingdom AltoVita Full time

**What we do**

AltoVita provides flexible living to employees anywhere in the world.

Most corporations, NGOs and government agencies do not typically endorse the use of (other) property platforms by their employees, because they do not deem them sufficiently safe for staff in their care. Therefore, companies have to resort to a highly fragmented property distribution system and as a result employees experience a slower, less transparent and more expensive journey to finding temporary accommodation for professional travel.

This is where we come in. Our founders experienced the frustrations of temporary corporate accommodation firsthand and decided that safety shouldn't be a sacrifice. Today, the AltoVita platform boasts over 1.5 million properties in 1,553 locations and 165 countries, with a key difference: every property is vetted and Duty of Care compliant, and our customer service team is on hand 24/7 to assist should any issue arise. This is why more and more organisations want us to take care of their employees' stays away from home, and why employees all over the world will know who we are by 2025.

**About the Job**

We are looking to fill our newly-created position - Head of Demand Generation to help take our company's growth to the next level. The overriding responsibility of this role is to design and oversee the execution of multi-touch demand creation programs, based on both inbound and outbound tactics, that drive pipeline creation and revenue growth.

**Responsibilities**
- **Strategy; **Develop databases targeting key markets and verticals & create and execute multi-channel demand generation strategies that are aligned to persona's / audiences and our sales objectives to support pipeline and revenue goals.
- **Campaign Management; **help construct and bring to life marketing programmes, and successfully create and roll-out of highly-targeted and broad demand generation ABM programmes that engage and advance interest across the prospect and customer lifecycle.
- **Messaging; **be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
- **CRO; **own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimise online and offline programmes to ensure CAC is in line with ROI goals.
- **Stakeholder Management; **collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing.
- **Continuous Improvement; **always strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
- **Analysis; **analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision making.
- **Lead Management; **understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of Hubspot marketing automation platform and CRM.
- **Budget; **be responsible for the budget and report on ROI.

**Skills**:

- Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.
- Excellent understanding of how to analyse and optimise conversion rates across the sales and marketing funnel.
- Extensive skills in marketing technology and automation systems including Hubspot, Salesforce, Google Analytics and Google Tag Manager.
- Experience managing SDRs or proven success in working closely with SDRs teams.
- Data acquisition and management knowledge to support lead nurturing and outbound programs.
- Highly quantitative with a very strong understanding of data.
- A desire to work both at a strategic level and tactically on projects and campaigns.
- Excellent decision-making skills in regards to allocating marketing spend.
- Self-motivated and results driven.
- Degree educated.
- Excellent copywriting skills with an innate attention to detail.

Must be located in Western European or Eastern US time zone.
Able to work remotely.
English language required.

**Ways of Working**

AltoVita is a fully remote team. Although we have regular touch-points throughout the week, share a virtual office on Wonder, and meet up in London twice a year, trust is essential for us to work effectively as a team. Our founders empower us to make decisions autonomously, and in turn expect that we also empower our direct reports.

**Join our Team**

AltoVita is the sum of every member of the team. We know that a strong team is a diverse team, and are therefore committed to being an equal opportunity employer, so please bring all of yourself to the interviews and most importantly to our team.

**Becoming an AltoVitian means you will benefit from**:

- A t

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