Group Marketing Manager

3 days ago

Solihull, United Kingdom AF Selection Full time

This is an opening to join an innovative and serially successful £multi-million turnover SME who are pioneers in the fields of hiring and tech-based solutions to clients across the globe - in both private and public sectors.
They are highly regarded by their peers and are best in class at what they do, whilst offering a culture of compassion and care, giving people ample room to learn, develop and grow. Their success has been underpinned by an open and transparent working environment,highlighted by extremely high levels of staff retention and development.**The role**:
Following further success, they are undergoing a highly creative brand overhaul and and have objectives in place in terms of further growth and business development. To achieve this, the company is looking for an innovative marketer that can operate as brandguardian, broaden their appeal and create awareness and noise via tactical marketing campaigns.
This is a truly creative and hands-on marketing role where you will be given real responsibility for a range of marketing campaigns, both online & offline, to support their commercial objectives. You will work very closely with the sales and wider commercialteams, supporting them on delivering effective business-wide marketing campaigns across all assets. You’ll also look after their external digital agency ensuring design and commercial objectives are in line with your ideas and advice.
You will be the creator of campaigns and manage the 'tone of voice’ of the company’s messaging to reflect its position as a leading provider to a range of industry verticals - particularly financial services; banking and insurance. You will also ensure theexecution of such campaigns and initiatives are within the set timescales and proactively generate concise, accurate copy and content to support marketing initiatives.
You will also work closely with the sales function to analyse the competitive marketplace and understand potential receptiveness to their messaging and undertake analytics of marketing channel metrics to analyse their effectiveness. You will also utilise aneffective CRM system and manage their presence at exhibitions, seminars, trade shows and networking events as well as jumping on good news stories as and when required.
**What we’re looking for**:
Above all else, you'll need to be self-sufficient, enjoy a hands-on role in a bustling SME and be skilled in delivering innovative B2B & B2C marketing campaigns, online & offline, from concept to execution. It is preferable that some of your marketing expertisehas been honed in the tech or recruitment space, but more important is your ability to drive awareness and engagement.
Without question, you'll be an effective communicator and influencer; more than capable of building effective working relationships, internally & externally experience of communicating at C-Level, and needless to say you will have a proven track record in producingand managing successful end-to-end marketing and communication campaigns, and know how to reach defined target audiences.
It is also vital that you have experience of working closely with sales teams to achieve commercial objectives & have a solid understanding of the importance in driving ROI from marketing activity. Most of all, you will be more than capable of overseeing allroutes to market including innovative brand awareness campaigns, from content and communications to PR & digital as well as developing business relationships and events.

**What's on offer?**

You'll be joining a vibrant and fast-growing business which has an eclectic culture, a long history of success & whose growth shows no sign of abating. The real uniqueness of this role is that you will be taking on a key and high-profile position which offersan incredible amount of scope for personal development & growth.
The salary will reflect your expertise & skills but will most likely be in the region of £50 - £60,000 + a range of excellent benefits and a hybrid role that suits your circumstances. For a more informed insight, please feel free to call Simon.

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