Digital Content and Communications Officer

6 months ago

Oxford, United Kingdom Lady Margaret Hall Full time

Lady Margaret Hall is a constituent College of the University of Oxford, located in peaceful, spacious gardens beside the University Parks. LMH was founded in 1878 from a passion for learning and for equality, making it possible, for the first time, for women to study at Oxford. Today, the College continues to draw inspiration from this pioneering vision of educating the excluded. Since 1979 LMH has been a co-educational academic community. Currently we have c.400 undergraduates, c.220 postgraduate students, and c.80 academic staff. LMH is an ‘Investors in People’ employer and is the only Oxbridge College to have achieved a gold award.
- **Main Purpose of Job**:

- Lady Margaret Hall is looking to recruit a creative and enthusiastic Digital Content and Communications Officer to support the expansion and delivery of our online communications and social media strategy. Reporting to the Head of Communications, the Digital Content and Communications Officer will work across all areas of the College, developing digital content for our key target audiences. The post-holder will have particular responsibility for generating video content, overseeing the College’s regular social media output, and creating engaging content for the College’s digital communications.- A large portion of the role will focus on supporting the expansion of the College’s digital outreach strategy, which seeks to utilise digital media effectively to communicate with prospective applicants. There will be an emphasis on presenting an inclusive and open public image of the College as we aim to attract talented students from groups currently under-represented within the College and wider University community. The post-holder will support the use of social media, with a particular emphasis on TikTok and Instagram, as well as creating video content for the College’s targeted outreach work with schools and students.**Relationships**
- Responsible to: Head of Communications- Liaison with: Outreach Manager, College staff and studentsMain Tasks

**Content Creation**
- Support the Head of Communications and Outreach Manager through the creation of video content to support key Communications and Outreach objectives. This will involve planning, filming, editing and uploading engaging video content for the College’s digital communications, with a particular focus on prospective undergraduate student audiences.
- Assist in the creation of other digital marketing materials (taking and editing photographs, creating graphics on Canva or similar), producing high quality digital images.
- Ensure that all content created complies with GDPR and Competition & Market Authority (CMA) guidelines.
- Produce digital content that complies with LMH brand and style guidelines.

**Digital Communications**
- Work with the Head of Communications to plan and implement the College’s social media strategy across all channels (Instagram, LinkedIn, X, Facebook and TikTok), working to compile an annual content plan.
- Support the Outreach Manager to plan specific campaigns for potential applicants from all backgrounds, with a particular focus on growing engagement and followers on TikTok and Instagram for this audience.
- Proactively explore new ways of making LMH’s digital communications more effective and keep informed about emerging technologies that could be used to increase impact and reach with target audiences.
- Support the Head of Communications with day-to-day tasks, such as creating online news content, promoting events and sending out regular communications to the College’s various internal and external audiences.

**Measuring and Refining**
- Monitor, analyse and review the College’s website and social media activities, providing feedback to the Head of Communications about digital engagement.
- Work with the Head of Communications and Outreach Manager to review the impact of our digital communications and use data collected to inform future plans.

**Other**
- Support the Head of Communications to upload and edit content on the College’s website, ensuring published information is engaging and accurate.
- The post-holder may also be required to undertake any other duties commensurate with the grade of the post.
- This is a new role, and the College’s Communications team and digital outreach programmes continue to develop and grow. The post-holder may be required to take on new responsibilities as our priorities develop, especially in the lead up to LMH’s 150th anniversary in 2028, which presents some exciting opportunities for the College. Training and support will be provided where required.Person Specification
- We are seeking a talented individual with strong communications and marketing skills and a passion for digital media for this new post. The post-holder will work under the supervision of the Head of Communications but will work very closely with the Outreach Manager, who runs the College’s schools outreach programmes. The Digit

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