Senior Marketing Executive
5 months ago
**Location**: Sheffield (Hybrid, 3 days in the office, 2 days from home)
Overview
Tes is a company that has evolved hugely, and so has the Marketing function. We are now beginning anew era that brings together many separate parts, and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing and engaging new audiences, creating interest, and supporting how customer prosper.
The Senior Acquisition Marketing Executive is an important role in the acquisition marketing team at Tes. They will work closely with both the Senior Acquisition Marketing Manager on the creation and delivery of the acquisition plan to generate sales leads by promoting both Tes verticals and individual products directly to drive interest and lead generation in line with broader business objectives.
Duties and expectations
- Support the acquisition marketing team as required on the creation and delivery of the acquisition plan to generate sales leads by promoting both product verticals as solution spaces and individual products directly to drive interest and purchase intent (lead gen) in line with broader business objectives
- Work with the acquisition and creative teams as required to produce compelling messaging campaigns that generate both quantity and quality leads by product and vertical
- Support the acquisition teams’ work with the PPC team to create paid campaigns that leverage the prospect audiences created through content marketing and generate quality leads
- Support the team’s work with Sales to produce collateral that increases conversion through the funnel
- Support the team’s work with the creative and content teams to create impactful and broad ranging thought leadership content and events by vertical
- Support the culture of continual improvement. Help drive continuous improvement through analytics. Contribute to the monthly reporting so that it improves the business as a whole(broader marketing team, Sales, product)
- Work collaboratively with fellow marketing professionals to support overall Marketing objectives.
- Build positive, empathetic, and respectful relationships with all colleagues.
- Always look for the learnings in our results that we can share.
**Skills & experience**:
- You have at least 2years' experience in working on B2B acquisition campaigns, ideally for a SaaS business, however open to relevant experience
- You have a go-getting attitude and demonstrate a keen desire to learn and contribute
- You have already shown some skills in campaign ideation and copywriting that can turn value propositions into compelling campaign messaging
- You have some understanding of acquisition marketing metrics and can help produce reports that surface the business value of B2B marketing
- You are able to engage with key stakeholders and use data to influence and persuade on your plans as required with calm effectiveness
- You are naturally open-minded, engaging, positive, and helpful.
- You are collaborative and have learnt how to nurture impactful working relationships.
- You know your limitations and areas of development, and actively look to tackle them.
**Values and ways of working**:
To support anew era of Tes, and to build the best possible working environment for us all, it is vitally important that we embrace the best of our attitudes and behaviours.
Every member of the team needs to continuously embody our values:
We work together
You’re committed to building a trusting and open culture. You welcome feedback from everyone, with an open and willing mindset. You nurture the development of others, supporting testing and learning from mistakes positively.
We include everyone
You naturally collaborate and ensure that inclusivity allows us to take full advantage of cognitive diversity. You’re naturally empathetic with others and are able to create development and growth with honesty, supporting those in and outside of your team.
We take ownership
You battle complacency in all its forms and take ownership to move things forward. You can be agile and progress in small steps, but you don’t leave it to other to correct your mistakes or pick up after you.
We never stand still
You are agile, with a mentality of ‘how can we’ rather than ‘why can’t we’. It isn’t about breaking rules, but about being tenacious and innovative. You look to create greatness, even if achieved slowly by many incremental improvements.
We do it for them
You are passionate about creating an environment where everyone else around you can be motivated, enthused, and empowered to do their best work. With everyone motivated to do their best, teachers, students, and parents all gain the ultimate value and support.
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