Marketing Copywriter

4 days ago


Crawley, United Kingdom Reed Marketing & Creative Full time

Marketing Copywriter looking for a new role? Looking for the chance to be part of a large friendly team? You are able to contribute to marketing excellence with your grammar, language and editorial guidelines experience. You are an advocate of the importanceof words in successful marketing campaigns.

Reed Marketing and Creative are looking for you We have partnered with a large organisation who are looking for a language whizz to join their Marketing and Communications team. You will ensure content is fit for purpose, compliant and easily understandableby its audiences.

**Key responsibilities**:

- Create, review and as required approve marketing content that is accurate, consistent, compelling, creative and compliant
- Ensure content is on-brand and consistent in terms of style, quality and tone of voice; is an exemplar of best practices in grammar, language and editorial guidelines
- Provide advice and constructive challenge when needed on a brief and the best way to meet it
- Work with the rest of the Marketing Communications team to review, implement and suggest any changes to guidelines for how the brand is expressed in writing
- Use and input into reviews of agreed processes, systems and SLAs for receiving briefs, managing reviews and securing approvals
- Ensure all work is accurately version controlled and captured within the agreed facility for storing and managing all marketing communications content and assets
- Suggest when using external agencies and contractors could add value and manage the relationships with them as required
- Work with the Marketing Operations team to monitor customer experience and feedback; identify and implement agreed changes resulting from insight and analytics
- Track and capture SLAs, KPIs and metrics
- Help to design and deliver testing as needed
- Demonstrate continuous improvement in quality and cost control for all your activities
- Engage with colleagues around the business to help identify business requirements for copywriting delivery and advice
- Use agreed tools, systems and techniques and suggest improvements to meet business needs and deliver good customer outcomes
- Ensures project timelines are realistic and achieved for their areas of work
- Keep up to date and comply with all relevant systems, legislation, regulation, and policies
- Applies and promotes Treating Customers Fairly (TCF) culture and principles, the Clear English Standard, and with the organisation’s behaviours and values
- Adhere to the company diversity and inclusion policy

**What we are looking for**:

- Experience of writing technical and promotional content
- Experience of quality control of copy content
- Experience of stakeholder engagement
- Knowledge of current best practice in promotional and technical customer communications
- Knowledge of writing for offline and digital channels
- Experience of compliance with regulatory, brand and editorial guidelines
- Experience of briefing, review and approval processes and systems
- Excellent command of written and spoken English
- Recent track record in creating and reviewing impactful B2B and B2C copy
- Experience in working in a project environment
- Ability to understand complex and technical issues and communicate them simply

**Benefits**:

- 25 days holiday + 8 bank holiday. Increases with service
- Pension match up to 14%
- Flexible working
- Healthcare
- Free onsite gym
- Subsidised onsite restaurant
- Ride2work scheme
- Season ticket loans
- Death in service 4.5x salary



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