Marketing Manager

4 days ago

Waltham Abbey, United Kingdom Thai Express Full time

We're looking for an experienced and ambitious Marketing Manager to take the reins of all our marketing channels at our leading brand for fast-casual Thai dining, Thai Express, based in Waltham Abbey, on a full-time basis. 

Since the workplace is only accessible through a vehicle, the successful candidate must be able to drive and attend the office by car. 

We are seeking a passionate Marketing and Brand Coordinator not only for our main brand but also for managing and helping develop new ventures and food concepts within our group.

We need a creative, proactive, and self-motivated candidate who is passionate about social media, digital marketing, food, cocktails, and the London restaurant scene.

This is a golden opportunity to join a small yet mighty company and let your career shine

About the Role

You will lead our marketing efforts and drive overall brand awareness and strategy. The ideal candidate will have over 4 years of experience in a leadership position and a strong background in hospitality. 

You will work closely with the Managing Director and be part of the Senior Leadership team. You should be competent and comfortable operating at this level, leading the brand and your team from the front.

Depending on the needs, you will be expected to work mainly between our Head Office, in Waltham Abbey and our various locations. The regular schedule will be five days a week, 10 am-6 pm, Monday through Friday. You must have the flexibility and availability to work on weekends when required. 

Key Responsibilities:

Develop and execute comprehensive marketing strategies aligned with company objectives, market trends, and customer needs
Day-to-day handling of all social media agencies across all our brands
Lead brand development and management initiatives to ensure consistent messaging, brand positioning, and visual identity across all channels and geographies
Redesigning and Restructuring the website, to include all brands, and then ongoing backend updates and management. Also including website optimisation, SEO/SEM, email marketing
Responding to messages and post interactions and increasing visibility on our competitors' platforms within our online community
Develop and manage the marketing budget, ensuring efficient allocation of resources and ROI measurement for all marketing activities
Establish KPIs, metrics, and reporting processes to track the performance of marketing initiatives
Analyse data and provide regular reports to senior management, highlighting successes, areas for improvement, and actionable insights
Work closely with the Operations team to help deliver Event Production for special one-off events such as Chinese New Year, Halloween and Christmas
Create Yearly Marketing calendars for all media channels and in conjunction with location management teams
Creating, Mapping and Coordinating Campaigns and promotions
Required Skills:

Passionate about your work
Excellent eye for detail to ensure all media is delivered to the highest standards
A team player, ready to support others and work with departments at all levels
Strong communication skills, verbal and written. Excellent copywriting skills
Proficiency in relevant software programs such as Adobe Suite, Microsoft Word, Google Analytics
Solid project management skills, as these professionals often have multiple projects running at the same time, fit it all together and drive the launching of new projects
Required Experience:

A university degree in a relevant discipline is preferred but not mandatory
3-5 years prior experience in hospitality digital marketing and social media
Proven track record of developing and executing successful marketing strategies in the hospitality or food & drink industry
Benefits:

Company computer
Bonus based on performance
Company events
Discounted or free food
28 days paid holiday (including bank holidays)
Excellent opportunities to progress your career
Pension scheme
Sounds interesting? Click the APPLY button to send your CV for immediate consideration.

Candidates with previous experience or job titles, including; Marketing Coordinator, Digital Marketing Specialist, Marketing Specialist, Marketing Associate, Marketing Assistant, Marketing Analyst, Marketing Officer, Brand Manager, Social Media Coordinator, and Social Media Manager, may also be considered for this role

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