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Digital Marketing Manager

1 month ago

Nationwide, United Kingdom Randstad Sourceright Full time

Job title: Digital Brand Manager (French Speaking)

Location/remote: Paddington/Remote (may be required to go to the office on the odd occasion)

Contract length: 6 months

Pay rate: £30-£40ph PAYE (depending on experience)

Randstad Enterprise, a global provider of Recruitment Process Outsourcing (RPO) and Managed Services Provider (MSP) solutions, is currently offering a highly desirable opportunity for an action orientated Digital Brand Manager on a 6 month temporary contract

This attractive position is offered by our client, a renowned global enterprise recognized for its widely acclaimed brands and products with this role specialising in pet nutrition

They pride themselves in still being a family-owned company which is complemented by a forward-thinking, sustainability-focused ethos that permeates every aspect of their business.

Overview

As the European Digital Media Manager will be a key part of the transformational journey to data driven brand building with the aim to transform the way the brand connects with the pet parents and build relationships with them

You will have strong digital marketing & eCom experience - understanding how to deploy media and content strategies that drive conversion effectively and efficiently.

You will also have a passion for driving acquisition, engagement and conversion of consumers through paid media such as Video, Social, Search among other channels.

Since collaboration will be integral to this role, great interpersonal skills and storytelling with data is a must.

Responsibilities:

DEPLOY BEST IN CLASS INTEGRATED CONNECTIONS PLAN

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Accountable for excellent deployment of the market's integrated brand media plans (from briefing to execution)

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Localise the digital strategy including Digital Media Best Practices, Content Initiatives, Test and Learn

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Ensure best in class reporting for local integrated brand media plans

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Responsible for deployment of campaign content which deliver right through to conversion, with the support of external transcreation agencies.

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Work closely with Brand and local teams to tailor plans based on ever-changing needs.

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Build excellent working relationships with the external agency partners, to drive execution of best-in-class plans

STRONG STAKEHOLDER MANAGEMENT AND COLLABORATION

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Support customer teams to execute best-in-class testing of offsite media (online) to drive sales, including delivery of incremental ROI

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Develop online customer best practices on building traffic and sales with offsite digital campaigns (Affiliation, Paid Search, CRM, Banners, OLV, etc.)

Key Skills and Experience

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Previous experience in performance marketing & content strategy

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Understanding of the media landscape in pet nutrition (or similar)

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Preference for understanding of buying media, particularly digital

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A genuine interest in data driven marketing and demonstrating clear results for advertisers

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A passion for cats and dogs would be ideal

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Stakeholder Management experience in a multi-cultural environment required

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Strong strategic agility and great storytelling (with numbers) will be needed to influence change and engage multiple stakeholders.

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Languages: Fluent English & French required

RSR supports applications from a diverse talent pool. We welcome the opportunity to discuss flexibility requirements. If you require any reasonable adjustments to be made to enable you to participate in the recruitment process, please advise us when applying