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Marketing Assistant/Specialist

3 months ago

Nationwide, United Kingdom SGS Full time

Our Client is  seeking a versatile Performance Marketing Specialist to join their 
Talent Acquisition Marketing team –to be part of a team  managing the media & marketing strategy, reporting, modelling & analytics, tools & systems.
Their goal is attracting hundreds of thousands of associates and recruits yearly for various operational business lines (fulfillment centres, transportation, logistics, corporate offices).

In this role, you will be responsible for planning, executing, and optimizing campaigns across a variety of digital channels to drive measurable business results. With a strong foundation in performance marketing principles, you will have the opportunity to expand your skills and expertise across new and emerging channels.
 
Key Responsibilities:
 
* Develop and implement integrated digital marketing campaigns, including paid search, social media advertising, display advertising, job boards marketing, and other relevant channels
* Continuously research and stay up-to-date on the latest digital marketing trends, best practices, and emerging technologies
* Collaborate with cross-functional teams to align digital campaigns with the overall marketing strategy and business objectives
* Utilize a range of analytics tools to track, measure, and report on campaign performance, providing insights and recommendations for optimization
* Proactively identify opportunities for improvement and test new strategies to drive better performance metrics such as click-through rate, conversion rate, cost-per-acquisition, and return on ad spend
* Contribute to the development of the company's digital marketing roadmap and help drive innovation
 
Required Qualifications:
 
* 2-4 years of experience in performance-driven digital marketing, with a strong understanding of various channels and platforms
* Proficient in using digital marketing tools and analytics software, such as Google Ads, Facebook Business Manager, etc
* Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
* Solid communication and presentation skills, with the ability to translate complex information into actionable insights
* Adaptable and eager to learn new skills, with a passion for staying up-to-date with industry trends
* Bachelor's degree in marketing, digital media, communications, or a related field
 
Preferred Qualifications:
 
* Experience in managing campaigns across multiple digital channels, focusing on paid media
* Understanding of digital marketing performance
* Certification in Google Ads, Facebook Blueprint, or other digital marketing platforms
* Familiarity with project management tools and techniques