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CRM Marketing Executive
3 months ago
CRM Marketing Executive (with HubSpot experience).
Salary band: £30,000 to £40000 per annum
Location: London / Hybrid
Are you a successful CRM marketing exec? Are you an expert in HubSpot? Are you passionate in delivering high quality results? Then get in touch
We're looking for a passionate and experienced CRM who can perform multifaceted marketing support within the business development team for a leading and growing consultancy.
What you'll do:
·Support the Head of Marketing and Director of Business Development to deliver the Sales & Marketing strategy and drive change towards an Account Based Marketing model.
·Plan and manage end-to-end multi-channel campaign delivery from initial briefing and requirements gathering, planning, and targeting, set-up and creative, deployment and reporting which aligns with the marketing strategy and business targets
·Be a Hubspot champion/superuser and support the development of their data management and qualified lead management processes including contact data entry and maintenance.
·Help define, execute, and optimise customer lifecycle journey workflows through welcome/nurture to advocacy/referral.
·Manage CRM data, segmentation, and automation to support sales and marketing activities.
·Identify and action new opportunities for automated and triggered CRM programmes to gain production and operational efficiencies.
·Assist with the set-up, implementation, and reporting of data acquisition opportunities to help grow marketable database volumes.
·Be a brand champion and collaborate with cross-functional teams to ensure consistency in messaging and brand image.
·Develop and maintain relationships with key suppliers and agencies.
·Create and deliver presentations and reports on marketing activities, results, and recommendations to improve performance. (Hubspot, Google Analytics, LinkedIn)
·Carryout various marketing admin tasks - database management and updating collateral etc.
·Create and manage digital marketing content, including emails, paid ads, and social media posts.
·Support website administration and content creation.
·Champion CRM best practice and ensure all CRM activities comply with data protection regulations.
Your skills and experience
Their ideal candidate has a degree in marketing (or equivalent professional experience) and desirably has three plus years' experience.
You are an experienced CRM executive capable of building, deploying, and testing CRM campaigns, using Hubspot.
·You are experienced in using data, insight, and segmentations to define targeting groups, and have the ability to interpret data to measure campaign impact and effectiveness and identify actionable insights.
·You are an excellent communicator with the ability to build highly positive relationships cross functionally.
·You are process driven with strong organisational and time-management skills for running multiple campaigns or projects simultaneously.
·Experience with design software (Photoshop or Illustrator) and website CMS is desirable.
·You have good knowledge of marketing channels, campaign execution, and social media for business and strong analytical, prioritisation, and copywriting skills.
·You are highly collaborative and supportive, team-oriented, adaptable, and able to work under pressure and are passionate in delivering high quality results with outstanding attention to detail.
·You have a positive can-do attitude with the ability to multitask and be a strong team player.
·You are extremely organised with good time management and a commitment to accuracy and outstanding attention to detail.
·You have an ability to maintain confidentiality and act with discretion and diplomacy.
·You have strong customer service and problem-solving skills, excellent verbal and written skills and have good all round IT knowledge and computer literate with Microsoft Office/Mac OS
What they offer:
Whole range of excellent benefits plus the chance to be part of a vibrant, energetic, award-winning team. We love what we do, support each other, and get a buzz from working together to delight clients and colleagues. You'll learn every day, working with some of the best in the business, tackling projects for household-name brands and clients that span every industry sector. You'll also work closely with their wider team of consultants and writers
