Senior Press Officer BMW

2 weeks ago

Cove Hampshire, United Kingdom Staffline Full time

We are currently recruiting a Senior Press Officer to work onsite at BMW's UK headquarters based in Farnborough, Hampshire via a permanent Staffline contract.

Competitive pay rates, dependent upon experience

This position is a key role in the brand's Corporate Communications team, with a wide-ranging brief to influence the reputation of the BMW brand and its products, proactively and reactively, through positive and effective relationship management with the media and automotive content creators.

Supporting the BMW Media Relations Manager and leading media-facing projects, the right candidate will play a significant role in bringing new products and services to market and delivering creative PR campaigns and events. Working with stakeholders at all levels across the BMW Group, the post-holder will drive creative storytelling for the brand.

The successful candidate will be able to demonstrate a highly organised approach to their daily work, the ability to prioritise in a fast-paced environment, existing media relationships (in automotive, tech and/or lifestyle) and previous experience managing external agencies.

This is a full-time role working Monday to Friday, the hours of work are:
- 9am to 5:15pm

Applicants must hold a Full UK Driving Licence.

Your Time at Work

As a Senior Press Officer at BMW, you will manage day-to-day media enquiries and writing, editing, and commissioning product media materials (press releases, press kits, photography & video assets) are core responsibilities for this role, working in close alignment with the relevant teams. other duties include:

- Identify research, create, and place positive news stories in the media to enhance the reputation and exposure of the company and its products with the media.
- Write press releases and manage distribution to the media.
- Develop and maintain strong and productive media relations with the UK media, including automotive social media influencers.
- Handle media queries in a timely and professional manner; develop deep product knowledge and identify relevant internal resources to answer questions.
- Support programme of lifestyle media activations, working with the Media Relations Manager and external agency to maintain high levels of coverage.
- Close liaison with PR Events team in developing the program for product launch events, to maximise message delivery, efficiency, and effectiveness from a communicative perspective.
- Take a leadership role in the organisation and delivery of certain media events.
- Act as BMW spokesperson at selected motor industry events (SMMT days; Regional media events, Industry awards etc).
- Manage press release distribution agency and media monitoring agency.
- Share coverage among key internal stakeholders.
- Close liaison with the Press Fleet Officer and Media Relations Manager to ensure the press fleet is utilised effectively to maximise positive coverage.

Our Perfect Worker

- Exceptional communication skills - verbal and written - with a proven track record of both.
- The ability to stand in for the Media Relations Manager when they are absent.
- Positive outlook and energetic personality. Able to communicate effectively and personify the brand and the company to this highly influential target audience. Must possess the confidence to act as a spokesperson on product issues.
- Needs excellent organisational skills and an ordered mind, with the ability to take leadership of selected media events.
- Inquisitive and creative mind is required to explore and develop new ways to communicate messages and to have a full understanding of the competitive product and corporate landscape.
- Solid record of having established a range of media contacts.
- Willingness to work unsociable hours at times.

Essential Skills:
- The role holder should have at least 3 years of PR experience and have a very good understanding of the requirements of a typical journalist and content creator. They should also have a solid understanding of the automotive business and knowledge of our products and services.
- Degree level qualifications.

Desirable Skills:
- Additional professional PR qualifications an advantage.

Key Information and Benefits

- Salary - Competitive/dependent upon experience
- Holiday: 27 days entitlement for the first full year, increasing to a maximum of 30 days
- Flexible/Remote/Hybrid Working
- All employees are eligible for a discretionary bonus scheme (subject to terms & conditions)
- Career progression opportunity

Job Ref: 1BMWF

About Staffline

Staffline is the biggest recruiter in the UK and Ireland, and we believe in putting people first. Every day, we help tens of thousands of people find work in logistics, food, transport, retail, and agriculture. We can do the same for you.

We listen to the needs of our workers and always aim to offer flexible shift work and opportunities for overtime, as we know these are important to you.

Each of our locations has dedicated 24-hour OnSite support, so you can always speak to a Staffline representative. Staffline is proud to be an equal opportunity employer.

Please note that our job adverts are correct at the time of publication, but some details and job responsibilities are subject to change.

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