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Senior Digital Marketing Executive
2 months ago
Job Title: Senior Digital Marketing Media Executive
Reporting to: Head of Marketing
Purpose of role
Photography and Videography
Headshots: Professional photography of team members.
Marketing Videos: Producing promotional videos for marketing campaigns.
Candid Photography: Capturing spontaneous moments and events.
Photo Cut-outs and Uploads: Editing photos for the team page and uploading them to the CRM.
Graphic Design and Animation
Creating Job Graphics: Designing and uploading job advertisements on Jobs Boards
Creating Animations: Developing animated content for marketing purposes.
Post-Production Editing: Editing videos to ensure high quality using Adobe Premier Pro and Aftereffects.
Skilled with Photoshop: Utilising Photoshop for advanced image editing and graphics creation.
Digital Marketing
LinkedIn Sponsored Campaigns: Managing pay-per-click campaigns on LinkedIn.
Email Marketing: Setting up email campaigns using BeePro HTML and integrating with internal email system..
YouTube Management: Uploading and optimising videos on YouTube.
Web and Analytics Management
Google Business Profiles: Managing and updating Google Business profiles.
Google Analytics: Tracking and analysing website data to improve transaction flow via the website.
Website CMS Management: Overseeing the content management system (CMS) and collaborating with web developers for website updates and improvements.
Required Skills
Technical Skills: Proficiency in Photoshop, Adobe Premier Pro, Aftereffects, BeePro HTML, and website CMS.
Photography and Videography: Experience in taking professional headshots, candid photography, and video production.
Graphic Design: Strong design skills for creating job graphics and animations.
Digital Marketing: Knowledge of managing LinkedIn pay-per-click campaigns, Google Analytics, and Google Business profiles.
Content Management: Ability to manage website CMS and ensure seamless integration with the development team.
Additional Attributes
Acute Attention to Detail: Ensuring all content is of high quality and meets branding standards.
Creative Thinking: Developing engaging and innovative content for various marketing channels.
Analytical Skills: Using data to drive decisions and improve marketing effectiveness.
Communication: Excellent communication skills for collaborating with team members and stakeholders.
Skills Required
Photography and videography
Graphic design and animation
Digital marketing (PPC, email campaigns, social media management)
Web and CMS management
Proficiency in Adobe Creative Suite
Experience using Canva
