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Digital Marketing Executive

4 months ago

Birmingham, United Kingdom Central Support Office Full time

The
Role:



 As the
Digital Marketing Executive, you will be responsible for supporting digital
marketing execution to drive Brand awareness, customer acquisition, and
engagement across various online channels. Reporting to
the Senior Digital Marketing Manager, you will be key to supporting how we
leverage digital platforms to enhance guest experiences and achieve business
objectives.



  • Digital Marketing Strategy Execution: Support the execution
    of all digital marketing activity across all channels with the aim of driving
    new guest acquisition, increase frequency of visits and drive loyalty.
  • Campaign Support: Support the execution
    and planning of all digital campaigns across multiple platforms including
    email, app and websites, working alongside the Senior Digital Marketing Manager
    to maximise customer loyalty and engagement across all Brands.
  • Content Creation: Support the
    creation of engaging and relevant content for multiple digital platforms that
    is aligned to each individual Brand.
  • Analytics and Reporting: Measure channel
    and campaign specific performance to optimize and improve our digital marketing
    efforts.
  • SEO Support: Assist in
    implementing SEO strategies, including keyword research, on-page optimisation,
    and content updates.


About You:

 This is a
role for an enthusiastic, resilient, self-starter with a passion for all things
digital. Of graduate calibre, you can demonstrate some (2+ years ideally)
relevant experience gained in a digital marketing role. Your experience to date
may have been gained within an FMCG supplier, retailer or a marketing agency.

Key skills
should include:




  • Good
    understanding of digital marketing concepts and best practices.
  • Proficiency in
    using digital marketing tools and platforms.
  • Excellent
    written and verbal communication skills.
  • Strong
    organisational and multitasking abilities.
  • Creative thinker
    with a keen eye for detail.
  • Proactive and
    eager to learn.
  • Ability to work
    independently and as part of a team.
  • Strong
    analytical and problem-solving skills.
  • Basic knowledge
    of SEO is an advantage but not essential
  • Ability to
    travel as required to BRG Support Centre, our restaurants, new sites, or
    suppliers as required.

What’s in it for you?

  • 50% Discount off your total bill for you and 5 friends in all of our brands (T&C's apply)
  • Exclusive access to discounts through our BRG Spark App on 1000's of online and high-street retailers, and restaurants
  • 20% off at Carluccio’s retail gift shop & deli purchases
  • Access to free Mortgage advice
  • Wage stream – Access to advanced pay
  • Access to our Financial & Wellbeing centre
  • Access to our Healthcare Cashplan
  • Employee Assistance Programme (EAP)
  • Refer A Friend Bonus Scheme
  • Excellent opportunities for career development across our group of diverse brands
  • Flexible working opportunities