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Product Manager
2 months ago
Job Title: Product Manager.
Department: Sales & Marketing
Working Hours: 40 per week (8.00am until 5.00pm). Hours of work may vary as required to fulfil the requirements of the role.
Main Purpose of the Role:
Take full ownership for the product(s) within the company.
Deliver new and existing products to market.
Develop and lead the Vision, Roadmap and Strategy for the product such that it supports the company’s overall strategy and goals.
Manage the specified product(s) throughout the entire lifecycle, from conception to obsolescence.
Ensure that our product range is constantly evolving to meet identified market needs across all selling channels.
Main Responsibilities and Duties:
Develop business cases for new products, improvements and business ventures.
Generate and own the New Product Development Funnel.
Develop the core messaging and positioning for the product(s).
Report progress against agreed plans to the board of directors.
Act as the liaison between Engineering, Sales, Marketing and Production departments to ensure effective cooperation and communication at all times.
Act as the company’s market expert in relation to the product segment.
Continually monitor competitor activity and ensure the product is differentiated.
Propose the product pricing strategy to meet revenue and profitability goals.
Work with the marketing team to support the positioning of the product through traditional sales techniques, marketing collateral, point of sale material, and on digital platforms.
Work with the sales leadership team to ensure that customer service, salespeople and retailers are properly equipped to sell the features of the product(s).
Provide Sales and operational forecasts for the product(s) such that production resources and procurement can be planned accordingly.
Carry out market research as required, to understand customer/user needs.
Act as the voice of the customer/user within the business.
Run Beta/Pilot programs with early-stage products or samples.
Managing the capture and distribution of customer feedback on products.
Be the advocate of the product both internally and in front of customers/users.
General Responsibilities and Duties:
Occasional travel is a part of the role.
Participation in any and all other duties as required by the business.
Essential Criteria:
Significant experience in a product management role.
Demonstrated success in defining and launching products that meet and exceed business objectives.
Excellent teamwork skills.
Experience working with consumer products, preferably interior, home appliance, lifestyle or home automation products.
Bachelor’s degree in Marketing, Product Design, Engineering or similar.
Excellent verbal, written communication skills.
An accomplished presenter.
Proven ability to influence a cross-functional team without formal authority.
The ability to effectively manage projects.
Commercially astute
