Regional Marketing Manager

1 month ago

Little Chalfont Buckinghamshire, United Kingdom Danaher Full time

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.
The Bioprocess Regional Marketing Manager for Cytiva is responsible for Lead Generation, deployment of marketing campaigns and will be taking project ownership on the implementation from ideation to execution.
This position is part of the global Marketing team and will be remote with regular travel within UK/I/Nordics countries. Do you have a passion for data driven marketing and actionable customer insights? Be be in charge of Lead Generation, deploy successfully marketing campaigns and take project ownership on the implementation from ideation to execution.
Independently plan and execute field activities. Nurture and qualify leads through field activity that aligns with the strategic objectives and meets or exceeds predefined targets. It is expected that the Regional Marketing manager will spend 50% of time active in the field.
Establish and execute analytics and engage with sales to understand how our inbound marketing activity turns into customers and continuously improve & refine the business process to convert customers.
Actively participate in the European tactical planning process to prioritize field activities Europe wide
Manage marketing qualified (MQ) leads independently using the CRM system and following up funnel progression with sales.
Interact and monitor the local marketing, reporting on new trends, opportunities and competitor activity.
Be an efficient coordinator between sales, marketing & application teams.
Be a proactive member of a cross functional team that generates and deploys new global marketing campaigns across digital and non-digital marketing channels.
Master degree or equivalent work experience in an appropriate engineering or scientific discipline in Life Sciences, Bioprocessing or Biopharmaceutical R&D
Knowledge of the BioProcess technologies related field, industry dynamics, developments and technology applications
Proven background in a similar role (Sales/Marketing)
Proven experience in project management, project leadership and lead management
CRM (ideally SalesForce.com ) system expertise is a must and formal education in marketing in a strong asset
In depth knowledge and experience in the latest trends and best practices in B2B marketing and measurement

We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.

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