Marketing Assistant Temp-perm
3 weeks ago
Marketing Assistant (Brand) - (Job Number: 2401397)
Marketing Assistant (Brand)
Brand Marketing Manager
Hours: Full time (Hybrid), Permanent
ASSOCIATE BRAND MANAGER - based in London
Works with the Brand Marketing Team developing the brand innovation and communication strategies for the Parker brand within the Newell Brands Fine Writing division to build consumer demand and market share, grounded in deep consumer, product, and market understanding. Assists with developing brand strategy, pricing strategy, innovation and product portfolio management and brand communication plans, overseen by direct managers.
Brand Strategy
- Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand or category initiatives that effectively reach and connect with target consumers.
- Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with R&D and Consumer & Market Insights (CMI) to develop and recommend a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Effectively creates and presents a robust business case through the gate-keeping process aligning executive leadership to a brand's innovation strategy.
- Executes against clear objectives for brand communication and a vision for short and long-term success.
- Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade.
- Contributes to marketing objectives and strategies for the upcoming year. Executes brand communications across brands, countries and regions with purposeful differentiation and reapplication based on portfolio and category strategies.
- Works with Brand Activation team to monitor agency execution of specific tactics.
- Understands ROI analysis on projects and tracks projects' key performance indicators.
Informs marketing metrics, key brand, and quality measures to track and understands the underlying drivers and interaction of each metric.
- Develops deep category knowledge across multiple categories and brands.
Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key skus or categories. Utilizes product, pack configurations and brand architecture to exploit price ladder.
- Familiar with how the relationship among pricing measures impacts brand equity.
- Identifies key promotional windows based on target consumer behaviour.
Translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
- Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. Marketing Assistant (Brand) - (Job Number: 2401397)#J-18808-Ljbffr
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