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eCommerce Acquisition Manager

2 months ago

Wolverhampton West Midlands, United Kingdom Central Employment Full time

Central Employment are delighted to be working in partnership with a leading UK Automotive parts brand, as they look to recruit an eCommerce Acquisition Manager, to join their newly formed in-house D2C Performance Marketing team, operating from the West Midland hub.
Create and implement a strong CRM strategy that focuses on growing email lists, customer engagement and increased customer lifetime value
Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
Analysing data from marketing campaigns and reporting performance insights to recommend improvements.
Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets.
Monitoring competitor campaigns to inform and shape the future strategy and tactics
Collaborating with eCommerce team and performance marketing agencies to brainstorm new creative ideas and ensure alignment across channels
5+ years’ experience in digital marketing role, with proven success in developing and implementing loyalty/CRM strategies.
~ Degree in Marketing or related (or equivalent experience).
~ Understanding of all performance marketing channels
~ Confidence using email and marketing automation ESP platforms, on-site personalisation, as well as SMS and direct mail.
~ Strong Excel skills to interpret data insights and report back to the business.
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