Senior Marketing Executive
3 weeks ago
We are looking for a highly experienced Marketing Executive to join our team at Resource Group. The successful applicant will provide Group-wide marketing support in delivering all aspects of marketing to the Group's business divisions.
MAIN DUTIES AND RESPONSIBILITIES:In addition to the functions detailed below, employees are required to carry out such other duties as may reasonably be required. In addition, key objectives and targets will be set/established and agreed on appointment.
Promote Resource Group divisions through digital marketing, exhibitions, press, advertising, social media, print literature, and all forms of communications.
Assist the Marketing Manager with CRM projects and support the Marketing Executive in managing email distribution lists and customer data.
Assist the Marketing Manager in planning, executing, and assessing the impact of multi-channel campaigns.
Monitor and report on all marketing activity as appropriate using relevant metrics and proactively look for ways to improve campaigns.
Lead market research activities to support new products/launches that are aligned to business growth objectives.
Collaborate with the Marketing Executive to create engaging content and designs that maintain a strong and cohesive brand identity.
Support with the delivery of SEO and PPC digital marketing. Help the Marketing Manager devise content strategy, SEO audits, keyword research etc.
Assist with internal communications.
Maintain a thorough understanding of the target audience and ensure that the tone, language and creative is always appropriate.
Meet sometimes challenging deadlines along with efficiently prioritising workload and working under own initiative.
QUALIFICATIONS:
Qualification/Education Required
Relevant marketing-related qualification OR degree.
Experience and Skills Required
Proven experience as a Marketing Executive or in a CRM role.
Knowledge of CRM systems and marketing automation tools
Exceptional writing ability. Experience writing social media posts, blogs, website copy and reports.
Strong data-driven mindset and analytical skills.
An interest in market research.
Understanding of Google Analytics and reporting tools.
Experience working in a target and deadline driven environment.
Strong design skills using editing software such as Adobe Photoshop, InDesign and/or Canva.
Excellent IT skills using Microsoft Office.
Strong communication skills and attention to detail.
Self-motivated.
Ability to successfully work independently with minimal supervision.
Advantageous Experience and Skills
WordPress knowledge & experience would be beneficial.
SEO and PPC campaign management experience.
Experience with Google Ads, Facebook and LinkedIn advertising.
Confident using Google Analytics.
If you wish to apply for this position, please send your CV and covering letter to HR@resourcegroup.co.uk citing HRISME24 in the subject box.
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