Marketing Executive/Senior Executive

2 weeks ago


United Kingdom Business Systems Full time

Role overview
We're expanding our team and seeking an experienced Senior Marketing Executive to help execute our direct and channel marketing strategy. The ideal candidate is a proactive self-starter with strong campaign management and organisational skills, ready to thrive in a fast-paced environment.
As the Senior Marketing Executive, you'll play a crucial role in our marketing initiatives. You should demonstrate ownership of planning and executing impactful marketing campaigns that build awareness and create demand, both direct and through the channel. With a strong focus on results and lead nurture.
Person Specification
~ Expertise and a passion for campaigns and communications
~ Curiosity and creative thinking
~ Strong verbal and written communication skills
~ Analytical mindset with a data-driven approach
~ Stakeholder management skills
~ Excellent planning and organisational abilities
~ Bachelor's Degree.
~3+ years Marketing experience in Enterprise B2B Software or SaaS.
~ High proficiency in managing website CMS, utilising Marketing Automation platforms and Salesforce for lead management, nurture and ROI tracking. Including segmentation, data capture, and list.
~ Excellent project management, negotiation, and organisational skills.
~ Strong written and verbal communication skills with the ability to build relationships and drive collaboration.
~ Demonstrable ability to craft compelling messages for diverse audience segments.
~ Experience in digital marketing techniques and channels.
~ Proven record of using data-driven approaches to optimise marketing spend and demonstrate ROI.
~ Campaign planning and execution expertise across email, social media, websites, and advocacy tools.
~ Channel Marketing Experience
~ ABM Experience
~ Experience in writing for multiple regions (English variations)
~ Deep knowledge of customer journeys and campaign strategies
~ Understanding of the Fintech market, market trends, key players, and industries.
~ Understanding of the CcaaS market, market trends, key players, and industries
~ Results-driven, proactive, and capable of autonomous work.
~ Ability to prioritise and manage multiple projects simultaneously under pressure.
~ Willingness to travel as needed
~ Commitment to upholding the company's brand identity across all developed materials.
~ Dedication to continuous learning and improvement.
~ Ability to adapt to evolving industry trends and technologies.

The perks
Compensation:
Base Salary: £36K-41K
Performance Bonus / Commission: Company standard performance bonus
Wellness Programs:
Financial Wellness - Retirement fund training, discounts and perks, recognition programs, subsidised commuting costs or transportation allowances.
Emotional Wellness - Employee Assistance Programs (EAP), Team-building events, social gatherings, or company outings.
Physical Wellness - Options for flexible hours or remote work, a relaxed and friendly workplace culture, private medical insurance available, post probation period
Paid Time Off (PTO):
25 days annual leave
5 days Company Sick pay
Professional Development:
Training programs, workshops, and opportunities for career advancement
Tuition Reimbursement and support for continuing education or further studies.
Technology and Equipment:
Access to the latest tools and equipment for work.
Key responsibilities
Planning and executing engaging multi-channel marketing campaigns
Managing budgets and reporting on ROI against objectives and KPIs
Monitoring lead and conversion performance
Communicating insights and best practices across the organisation
Website management and maintenance
Managing marketing automation utilising our marketing automation platform and Salesforce CRM for optimisation and lead nurture
Crafting email marketing campaigns
Creating compelling content and sales enablement materials
Ensuring brand consistency across all materials
Improving operational efficiency of marketing activities
Writing clear, engaging, and uncomplicated copy
Collaborating with external content and design teams to create compelling material
Manage Channel Marketing campaigns and work proactively with our strategic Partners’ marketing teams for sales enablement and joint marketing opportunities
Recommend solutions to develop joint marketing plans with partners by researching consumer behaviour trends, target audience, demography, etc.
Evaluate the performance of partner marketing programs and recommend improvements
Be a primary liaison for our strategic partners’ marketing teams and maximise relationships for mutual value
Manage our own partner portal
Maintain listings on partner websites, marketplaces and third-party websites.
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