SEO and Website

2 weeks ago


Bristol, United Kingdom The Workforce Development Trust Full time €28,000 - €30,000

Job Title: Digital Marketing Executive for Health Department: Marketing
Reporting to: Head of Marketing
Location: Bristol Office
Contract: Permanent
The Digital Marketing Executive supports the Marketing Manager for Health in planning, executing, and optimising our online marketing efforts and provides critical support and digital expertise for the Skills for Health, and The Workforce Development Trust brands. As the digital landscape continues to evolve, this role requires a passion for marketing and a strong understanding of digital channels.

As part of the central marketing function, you will support business teams across the organisation in the promotion of our brands, products and services, helping to drive awareness and engagement within our target markets. With demonstrable experience of digital channels, you will have experience of managing both paid and organic advertising, be familiar with a variety of digital platforms (such as WordPress, MailChimp etc), and be comfortable reporting and recommending KPI’s. Experience of content strategy and SEO is essential.

The Digital Marketing Executive for Health is responsible for the overall digital presence and performance of the Skills for Health brand. Working with the Marketing Manager for health and the business teams, this person who holds this role is required to:

Be an expert system and solution user, with high technical competency of 3 digital marketing tools for example Moz, Google Analytics, Search Console etc.
Have experience using Content Management Systems and online advertising tools such as Google Ads, MailChimp, WordPress etc.
Be experienced in managing social media accounts, including implementing paid advertising campaigns.
Be confident in reporting on and demonstrating the impact of digital marketing channels for conversion and revenue generation.
Have a flexible approach to finding new technology solutions to support the needs of the business e.g. critical analysis of system functionality.
Advice the Marketing Manager for Health on SEO and paid advertising strategies, including content creation, implementation, and reporting.
Have a working knowledge of SEO best practice, keyword research and implementation.


Professional experience of Digital Marketing, preferably including website administration and use of paid marketing channels.
Adaptable with a willingness to learn new solutions that will enhance digital
marketing outputs.
Experienced in managing digital marketing agencies and reporting on meaningful KPIs against objectives.
Generous annual leave entitlement up to a maximum of 28 days, plus public holidays and a potential Christmas closure
Flexible working, 50% of the month working from home with a dress for your day approach
Staggered start and finish time within office opening hours
Employee referral recruitment scheme
We provide enhanced leave, bereavement, carers, maternity, paternity and sickness leave.
Health and wellbeing benefits, access to our mental health first aiders, a confidential employee assistance programme, free eye tests and payment for an annual flu jab
Enhanced pension scheme, with a contribution matching up to a combined 12%, along with death in service coverage at three times annual salary
Flexible employee benefits, portal including a cycle to work scheme
Frequent organisational development days and departmental training budgets
Payroll giving, this is a tax-free way to donate to any charity, good cause or place of worship

We strongly encourage people of all gender, religion, ethnic backgrounds, sexual orientation, and individuals with disabilities to apply.

Job Types: Full-time, Permanent

Work Location: Hybrid in Bristol

Company pension
Cycle to work scheme
Referral programme
Sick pay

Monday to Friday


Work Location: Hybrid in Bristol BS2 0JJ


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