Brand Marketing Manager

4 weeks ago

United Kingdom Puffy Full time

Join Puffy's team at our Dubai headquarters situated in the world's safest and most globally connected city. Puffy is a rapidly expanding e-commerce retailer renowned for our exceptional mattresses loved by millions of sleepers in North America. As the Brand Manager for Puffy in Dubai, you will spearhead our branding initiatives, crafting innovative campaigns and strategies to solidify our presence in the market. This role involves comprehensive brand strategy development, campaign execution, and consistent market research to align with our ambitious growth objectives.
Unmatched compensation: Get a minimum 30% salary rise + a 10% monthly bonus.
~100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
~ Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
~ Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
~ Experience accelerated career growth within your role through a clear path and annual internal promotion opportunities.
~ Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
~ On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
~ Brand Strategy Development: Develop and implement comprehensive brand strategies that align with Puffy’s mission and business objectives.
# Campaign Management: Create and execute innovative brand campaigns to establish a distinct brand position for Puffy in the US mattress industry.
# Market Research: Conduct thorough research to understand US audiences, their preferences, and emotional and need-based triggers. Utilize insights to craft compelling brand messages.
# Product Branding: Brand Puffy products and their specific elements to ensure high recall and differentiation in the market.
# Brand Creation: Collaborate with the marketing and creative teams to develop engaging content for various channels, including digital, social media, and traditional advertising.
# Performance Analysis: Monitor and analyze the performance of brand campaigns, using data to optimize strategies and improve outcomes.
# Proven experience in brand management, preferably in the consumer goods sector.
Strong analytical skills with a data-driven mindset for marketing strategy development.
Creative thinking and innovation in marketing approaches and campaign management.
In-depth knowledge of the US market with an ability to integrate consumer insights into brand strategies.
We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.
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