Brand & Marketing Manager

1 month ago

United Kingdom Autoguidovie Full time

AUTOGUIDOVIE S.P.A Milano Italia Marketing
Descrizione azienda
La storia di AUTOGUIDOVIE inizia nel 1908 ed è legata alla visione del suo fondatore , l’ ingegner Alberto Laviosa . Coraggio , preparazione tecnica , visione di futuro , spirito imprenditoriale, unite al desiderio di interpretare in modo pionieristico le esigenze del trasporto collettivo , hanno caratterizzato oltre un secolo di storia di una società che oggi è fra i dieci più importanti player del Trasporto pubblico locale in Italia .
AUTOGUIDOVIE è leader nei servizi su gomma che la porta ad essere uno dei primi operatori del mercato italiano.
Attiva nei numerosi servizi dedicati al trasporto pubblico urbano e extraurbano, oggi è presente direttamente in Lombardia, Piemonte ed Emilia Romagna .
Oggi AUTOGUIDOVIE dispone di una flotta top di gamma , opera con tecnologie d’avanguardia nel campo della sostenibilità ambientale , attua una politica di responsabilità sociale che mette al centro le persone: anzitutto i clienti , ai quali offre elevati standard di servizio, e poi gli stessi lavoratori della società, ai quali sono destinati percorsi di formazione continua.
Posizione
La risorsa inserita nel team marketing, sarà a diretto riporto della Responsabile della Comunicazione (che ha come principale mansione la valorizzazione dei brand di Gruppo e la promozione di un nuovo modello di mobilità sostenibile); avrà un ruolo operativo anche rispetto alle diverse Business Unit del Gruppo Autoguidovie nei diversi territori del Nord Italia: Autoguidovie, STN, Dolomitibus, Venetiana e Cavourese. Agirà principalmente nella gestione a 360° di campagne multimediali e cross channel durante l’anno, sviluppo e gestione dei canali di comunicazione digitali (mailing, social, sito), la responsabilità del coordinamento nella realizzazione dei materiali di comunicazione nei canali fisici (infrastrutture, depositi, parco mezzi).
Attività:
Supporto nella costruzione principalmente del brand Autoguidovie e anche delle controllate (in Veneto e Piemonte) ad ampio spettro nel mondo della mobilità sostenibile così come nel mondo dei trasporti sia su gomma che su acqua in termini di:
- Contribuzione alla creazione del Piano Marketing (promozioni, campagne, …) per i diversi brand del Gruppo
- Implementazione del piano Marketing nel territorio nei diversi touch point del brand / dei brand
- Gestione fornitori Marketing: condivisione di brief, controllo, analisi delle attività
- Coordinamento con le altre funzioni aziendali per l’implementazione del piano Marketing
- Analisi risultati
Comunicazione
- Supporto nella realizzazione e implementazione delle campagne di comunicazione interne ed esterne sui propri mezzi di comunicazione (sito, app, newsletter, Out of Home, in store, uffici...)
- Punto di riferimento per la funzione IT per l’ottimizzazione delle piattaforme digitali (raccolta needs, analisi, brief,..) e implementazione
- Aggiornamento continuativo dei contenuti informativi di tutte le piattaforme digitali di Gruppo (siti, aree clienti) in linea con le attività programmate e/o contingenti (real time)
- Supervisione piani editoriali social
- supporto al digital manager per analisi campagne Pianificazione e coordinamento attivazioni marketing su parco mezzi (autobus, motoscafi...) e punti espositivi sul territorio
Gestione Budget di team e monitoraggio Vs forecast
- Visione d’insieme e intraprendenza
- Forte spirito di collaborazione e capacità di lavorare in gruppo
- Affidabilità e precisione
- Creatività e attitudine positiva
- Interesse e conoscenza della sostenibilità
- Capacità di analisi
Gradito background in contesti complessi e multinazionali
Buona conoscenza del mondo digital e social
Ottima conoscenza pacchetto Office
Gradita la conoscenza e uso di Power BI
Gradita la conoscenza di Salesforce (Service e Marketing Cloud, Social Studio)
Livello conoscenza inglese buono, gradita una seconda lingua
Altre informazioni
30% del tempo da dedicare a trasferte sul territorio italiano (Lombardia, Piemonte, Veneto)
· Un pacchetto retributivo equo e competitivo
· Auto aziendale per movimento sul territorio
· Convenzioni con i servizi di trasporto del gruppo
· Assicurazione sanitaria TPL Salute
Un ambiente stimolante, in crescita e in continuo sviluppo, promotore di pensieri innovativi. Una cultura meritocratica, digitale, trasparente, responsabile con un forte focus sulla sostenibilità sociale e ambientale, tutti fattori che ci hanno permesso di vincere il Mobility Innovation Award 2022.
Sede di lavoro principale:
La risorsa avrà come riferimento Milano (Via M.F. Quintiliano, 18)
#J-18808-Ljbffr

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