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Brand Marketing Manager Local Brands

4 months ago

United Kingdom AstraZeneca GmbH Full time

Senior) Brand Manager - CVRM - HCM
AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.
AstraZeneca Vietnam
As a Foreign Invested Enterprise with over 550 members, AstraZeneca is investing into Vietnam 310 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.
Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2022) with various other industry awards from BritCham, EuroCham, and government agencies.
Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks. Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.
Provide local market understanding and customer’s insights to PLM/ LLM brand team;
Localise Area Brand Operational Plan and ensure effective implementation of the country brand operational plans and monitor against agreed KPI.
Responsible for team performance and development.
Responsible for the management of team’s budget and brands’ A&P spend.
Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement;
Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
Participates in development of training for field force on brand information
Adherence to AZ global policy for external interaction, code of conduct and industry code of marketing practices.
Bachelor’s Degree of Pharmacy or Medicine
Scientific background or affinity for scientific information
3 years experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign;
Able to work cross-functionally especially with field force team to develop specific plan to address different challenges at customer level
MBA in relevant field
Experience in Insight/Market Research
Field force and/or Field force Leadership experience
An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. Visit our website
Vietnam@astrazeneca.