Management Director

DIRECTOR DEMAND GENERATION, EMEA
We’re seeking a Director of Demand Generation for the Enterprise & Commercial segments to join our Marketing team to lead our demand generation strategy, planning, and execution to drive growth and scale ServiceChannel business in the EMEA region. This leader will report to the VP, Demand Gen and manage agencies, working with the North America Marketing team, as well as Sales, Operations, and Customer Success to achieve our overall go-to-market, revenue, and retention goals. You’ll bring your expertise and track record to help grow ServiceChannel business in the EMEA region. This is a hands-on role requiring both strategic thinking and tactical execution, where you'll excel at impact-driven prioritization to drive results with limited resources.
Strategic Planning - Develop and implement a comprehensive EMEA demand generation strategy aligned with overall business goals, identifying target audiences, key messaging, and appropriate marketing channels targeting Enterprise & Commercial segments.
Campaign Management – Lead the design, execution, and optimization of multi-channel marketing campaigns including email marketing, content marketing, paid advertising, webinars, events, and social media initiatives.
Account-Based Marketing (ABM) - Develop, enhance, and strengthen the company’s full-funnel ABM strategy and campaigns to expand into key customer accounts with targeted tactics that drive awareness, engagement, and adoption – through touchpoints across marketing and sales channels.
Cross-functional Collaboration - Work closely with the rest of the North America (NA) Marketing + Sales Ops teams to manage the ServiceChannel target account lists and ideal customer profiles (for different customer segments) using data-driven insights.
Sales Alignment - Foster close collaboration with EMEA BDR & Sales teams to ensure seamless lead handoff, develop joint sales and marketing initiatives, and optimize lead qualification processes.
Market Insights – Partnering with Product Marketing team to stay abreast of market trends, competitor activity, and customer needs within the EMEA region to inform integrated campaign strategy and messaging.
Performance Management – Track key performance indicators (KPIs) like account reach and engagement, qualified account activity, lead generation, conversion rates, and ROI to measure campaign effectiveness, identify areas for improvement, and make data-driven adjustments.
MarTech Consumption – Leverage MarTech platforms such as 6Sense, Drift, Mutiny, Hubspot for maximizing ABM campaign performance & execution.
Minimum of 10 years of experience creating, executing, and leading demand generation in B2B SaaS + high-tech industries focused on Enterprise, Commercial segments.
Fluent in English & 2 other European languages.
Proven track record of success within the EMEA region, while having familiarity with the EMEA market landscape, cultural nuances, and local regulations.
Strategic, creative, and analytical thinker with the ability to build creative marketing campaigns that have a measurable impact on pipeline.
Expertise across inbound and outbound (ABM) strategies and tactics, including setting priorities across programmatic display/ digital advertising, email marketing, SEM, SEO, content syndication, direct mail, events, etc.
Data-driven, with a firm grasp on key metrics and performance indicators.
Experience with 6Sense, HubSpot, and Salesforce technology is a strong plus.
Ability to manage multiple priorities in a fast-paced environment, while still ensuring high quality deliverables and a strong attention to detail.
MBA preferred.

As a brand that is shaping the future of our industry, we only succeed by recruiting and developing the best talent available. In 2021, we joined the Fortive group of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise and employee development resources.
We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journeyWe offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.
We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.
ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journeyWe offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.
We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.This position is also eligible for bonus as part of the total compensation package.