CRM Manager
4 days ago
Job Title: CRM Manager
Location: London, UK (Hybrid)
Company: Leading Digital Agency
About the Role
We are seeking a data-driven and customer-focused CRM Manager to join our innovative digital agency in London. As a key part of our team, you will take charge of our CRM strategies, managing multi-channel campaigns that drive engagement, retention, and growth for our clients. You’ll work closely with cross-functional teams—creative, data, and client services—to create highly personalized experiences that build brand loyalty and optimize customer journeys.
Key Responsibilities
- Develop and Implement CRM Strategy : Design and execute a comprehensive CRM strategy across email, SMS, and in-app messaging to engage and retain customers.
- Campaign Management : Manage end-to-end campaigns, including segmentation, targeting, testing, and reporting. Continuously optimize based on performance insights.
- Customer Journey Mapping : Build and optimize customer journeys to ensure a seamless and engaging user experience across all touchpoints.
- Data & Insights : Analyze customer data to understand behaviors, preferences, and trends. Translate insights into actionable improvements for future campaigns.
- Segmentation & Personalization : Leverage customer data to create dynamic, personalized campaigns that drive engagement and enhance the customer experience.
- Automation & Efficiency : Develop automated workflows to streamline and enhance CRM processes, using tools such as Salesforce, HubSpot, or similar platforms.
- Performance Analysis : Regularly measure and report on campaign performance metrics, including open rates, CTRs, conversions, and ROI. Provide actionable recommendations to improve results.
- Collaboration : Work with the creative and content teams to ensure all CRM communications align with brand tone, style, and strategic objectives.
- Compliance : Ensure all CRM activities comply with GDPR and other relevant data privacy regulations.
Required Skills & Experience
- Experience : 2-5 years in CRM management, preferably within a digital or marketing agency environment.
- Technical Proficiency : Strong working knowledge of CRM and marketing automation tools (Salesforce, HubSpot, Marketo, or similar).
- Analytical Mindset : Highly proficient in data analysis, with experience using tools like Google Analytics, Excel, and data visualization platforms (e.g., Tableau).
- Project Management : Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- Customer-Centric : Passionate about delivering a superior customer experience and driving engagement through data-driven insights.
- Communication : Excellent written and verbal communication skills, with a knack for crafting engaging messages and presenting data insights.
Benefits
- Competitive Salary
- Hybrid Working
- Professional Development Opportunities
- Health & Wellness Programs
- Dynamic and Collaborative Culture
If you're excited about using your CRM expertise to drive impactful customer experiences and want to be part of a forward-thinking digital agency, apply now
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