CRM Manager

4 weeks ago

London, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Description

A financial services provider based in London is recruiting a CRM Manager to design and implement the CRM / cross-sell strategies for the defined geography.


Responsibilities:

  • Manage Salesforce Marketing Cloud platform , ensuring platform operates at efficiently as possible
  • Conduct regular review meetings with partners, ensuring alignment on goals and strategies.
  • Contribute to the strategic direction of the company's Marketing CRM efforts, ensuring alignment with broader marketing and business goals.
  • Identify opportunities to enhance customer segmentation, targeting, and engagement strategies within the Marketing CRM.
  • Supervise email and push notification communications, ensuring timely, relevant, and personalized outreach.
  • Ensure all CRM activities comply with privacy regulations and best practices.


Requirements:

  • B2C financial services is preferred but other B2C channels would be considered.
  • Previous CRM experience in a fast-paced start-up/ scale-up environment is preferred.
  • Hands on and strategic experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys.
  • Working knowledge of Salesforce Marketing Cloud or similar CRM software.
  • Significant proven experience in integrated loyalty and retention marketing campaigns and activity across all aspects of the marketing mix, above and below the line.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Strong project management skills and ability to manage multiple projects simultaneously.
  • Ideally educated to degree level.
  • Please do not apply if you have a tier 3 visa.


£70-80,000 Base Salary + Bonus

3-days in the office

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