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Campaign Specialist

4 months ago

London, United Kingdom Allen Recruitment Consulting Full time €31,000

Based in the heart of London, our client has been at the forefront in changing cybersecurity technologies as we know it.

They’re looking for a Campaign Specialist with 2-5 years of experience in marketing, to join their team on a temporary contract.

Title: Campaign Specialist
Salary: €31,000
Employment Type: Temporary 11-Month Contract
Location: London
Work Model: Hybrid
Job Reference: BBBH 25349

Key Functions
  • Manage our integrated demand generation campaign strategy through collaboration with shared marketing teams including brand, product marketing, digital, demand, content, creative, social and global field marketing teams.
  • Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, events, programs, and digital marketing to create and drive qualified pipeline.
  • Partner with the broader marketing team to amplify our message, increase product adoption and engagement, and provide customer education.
  • Measure, analyze, report, and optimize performance of demand gen programs in partnership with the Cortex data operations lead.
  • Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the BDR teams on targeted campaigns and effective follow-up.
Must Have Skills
  • 2+ years of experience in marketing with a proven track record at both tactical and strategic levels to develop and execute innovative and effective campaigns.
  • Comfortable with project management across multiple teams. Ability to track projects from briefing to launch.
  • Strong critical-thinking, research, and problem-solving skills, and the ability to measure, analyze, report, and optimize performance of demand generation programs.
  • Experience with information/cybersecurity products, including micro-segmentation, and being a subject matter expert for the sales field.
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