Ecommerce Marketing Manager

2 weeks ago

Bourne End Buckinghamshire, United Kingdom Ziff Davis Full time

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Description

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group's world-class brands.

Lifecycle Marketing, Ltd. is part of Everyday Health Group Pregnancy & Parenting (EHG P&P), a division of Ziff Davis. Home to Emma's Diary,, BabyCentre and What to Expect. Our company is ranked the UK's #1 Family & Parenting platform by Comscore and is trusted by millions of families worldwide with global properties in seven languages across six continents.

This role will focus on supporting our commerce efforts on Emma's Diary and Babycentre UK whose vision is to provide guidance, reassurance, information and product advice throughout the parenthood journey. We're a dynamic, ever-growing company that continually innovates in order to stay ahead of the field. We provide an environment where people that have big ideas, and the ability to make things happen, can thrive.

Innovation, passion, hard work and fun are at the heart of our company; we are looking for a forward thinking commerce specialist to support us in our commerce partnership and affiliate growth plans.

The Opportunity

We're looking for a passionate and ambitious e-commerce marketing manager to join our dynamic digital marketing team to oversee our marketing efforts across all digital channels to drive commerce sales.

You will play a pivotal role in optimising our commerce introducer model by securing the best commission rates with affiliate networks, alongside coordinating our multi channel marketing activities across web, app, social, email

This role is perfect for a data-led commerce specialist who's got a sharp eye for detail and a genuine desire in finding new ways to drive sales through the commerce sales funnel.

Key Responsibilities

  • Audit, coordinate and optimise all aspects of digital marketing and e-commerce, including website, app, social media, and email.
  • Generate commerce campaigns (tentpoles) that can be executed across each of our digital channels e.g. social, email, push notifications, content
  • Day to day point of contact for our affiliate partners responsible for securing best commission rates for key brands
  • Identify new partnership opportunities with brands, retailers or affiliate networks
  • Management/ownership of our profile on affiliate networks
  • Leverage trends, evaluate and adopt new tools or technology.
  • Collaborate with digital team to ensure all parties are clear on commerce deliverables
  • Identify key revenue trends by channel and make recommendations to the wider marketing team where appropriate
  • Understand the commerce user journey and make recommendations for improvements where necessary.

Job Qualifications

  • Minimum of 4 years of work experience in an e-commerce/affiliate marketing role.
  • Confident in managing affiliate platforms such as AWIN, Skimlinks, Impact
  • Complete understanding of commerce conversion funnel
  • Proven track record of executing digital commerce communication plans
  • Ability to dig into sales data to identify trends and insights that be used to optimise performance of our cross-channel marketing plans
  • Strong organisational, interpersonal, and communication skills.
  • Good team player mentality with a proactive attitude.
  • Creative, independent thinker with a keen eye for detail.

Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

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