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2 months ago

Cumbernauld North Lanarkshire, United Kingdom A.G. BARR Group Full time

Field Sales Strategy & Effectiveness Manager
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing over 1,000 people across four business units and ten UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
The Field Sales Strategy & Effectiveness Manager plays a pivotal role in shaping and delivering our National Field Sales strategies; influencing the delivery of our core business objectives:
- The role holder will be tasked with developing the medium to long term objectives of the sales team to ensure we are reacting to market opportunities and learning from the team's current performance, to continue to win in this challenging market.
The role holder will be familiar with business operations and be responsible for the effectiveness of our systems and the tools the team uses in trade.
As a Field Sales Strategy & Effectiveness Manager your responsibilities will include;

Work with the sales leadership team to develop and implement the medium to long term field sales strategy. This strategy should ensure our business objectives are delivered.
Identify risks and opportunities which may impact the teams ability to deliver against their objectives and develop strategies to mitigate these risks
Ensure core sales systems operate effectively and remain legally complaint at all times
Participate in strategy review, implementations and system upgrades in a structured and effective manner
Work collaboratively with sales, shopper marketing, brand and activation teams to ensure our field sales teams have the necessary tools to be effective in influencing our customers.
Own the direct marketing communication plan across our customer base building maximum influence through engaging and effective communications
Lead and develop a team of 2 Systems Executives and 2 Engagement Executives to ensure both systems and activation outputs deliver the business priorities.
Experience in sales strategy planning
Strong analytical skills with the ability to translate data into actionable insights
Ability to understand the processes that drive and maintain data collection
Significant project management experience
High level of technical capability across G-Suite and Microsoft products
Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;

Up to 33 days holiday (depending on shift pattern)
Flexible holiday trading
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Pension
Annual salary review
Ongoing professional development
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.