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Head of Brand

3 months ago

Cumbernauld, United Kingdom AG Barr Full time

Job Title: Head of Brand - Energy, Sports & Functional

Location: Cumbernauld/Middlebrook/Milton Keynes - Hybrid

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter 

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 1,000 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us

What we’re looking for…

The core aim of the Marketing department is to build strong, healthy brands that consumers love to drink. The Head of Brand  will be responsible for driving and leading brand/s in our portfolio and developing and executing best in class brand strategies that strengthen our equity, increase market share, and maximise revenue for the brand/s and the Barr Soft Drinks portfolio. 

The ideal candidate will have a deep understanding of consumer behaviour, strong leadership skills and a proven record of delivering exceptional brand results. This role is highly commercial, with success measured on financial performance in addition to consumer and market measures.

Your responsibilities will include...

As a Head of Brand your responsibilities will include;

  • Play a pivotal role in the Marketing Leadership team and the delivery of  the Marketing Strategy and BSD Commercial Plan. 
  • Develop and implement short and long term brand strategies that support Barr Soft Drinks vision and goals.
  • Lead and mentor a brand team to execute brand initiatives across multiple channels, including digital, social, traditional media and retail.
  • Conduct market research and analyse consumer insights to inform brand strategy and positioning.
  • Collaborate with the Commercial, Innovation, R&D & Shopper teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
  • Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.  
  • Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
  • Collaborate with senior leadership to identify new business opportunities and drive revenue growth.
  • Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
  • Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.

What you’ll bring...

The successful candidate will have;

  • Bachelor's degree preferable.
  • Comprehensive experience in a leadership consumer facing role , with a proven track record of developing and executing successful brand strategies.
  • Strong leadership skills and the ability to motivate and inspire cross-functional teams.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with senior leadership, cross-functional teams and external partners.
  • Strong analytical skills and experience using data to inform decision-making.
  • Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives.
  • Passion for the brand and the industry, with a deep understanding of consumer behaviour and trends.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

  • Up to 33 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Living Wage Employer
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day
  • Pension
  • Annual salary review 
  • Ongoing professional development

And much more 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for Apply now

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is Wednesday 14th August 2024

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now