Marketing Officer Marketing Officer

4 weeks ago

Barnet Greater London, United Kingdom COREcruitment International Full time

The CMO will take the lead in developing successful, long-term digital marketing strategies.
This is an important position for this amazing multi concept restaurant company. In this role you will head up the entire Marketing function including traditional marketing campaigns, social media, promotions, partnerships and generally increasing footfall into all restaurants.
Formulate business growth strategies and the digital marketing roadmap through ROI- based consumer approaches and data driven acquisition strategies while owning and scaling the budget, allocating spending, and optimizing a blend of channels to hit growth targets.
Define, measure, and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.
Hire and groom the department to address acquisition, retention, analytics, remarketing, content, CRM and cross departmental support.
Keep data and analytics at the core of every decision. Lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.
Partner with and leverage the product team, engineering team and data science team to create differentiated solutions to aid performance media and new innovations across marketing technology.
Look beyond pure acquisition and performance marketing.
Commercially sound and financially literate, with a solid understanding of business drivers and ability to evaluate campaign performance and ROI.
A strong track record of full mix marketing strategy and implementation, encompassing both on and offline
Brand-focused.

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