Executive Director of Marketing and Communications
2 weeks ago
Job Description VitrA Bathrooms is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. VitrA UK is headquartered in Didcot, Oxfordshire and has been operating in the UK for over 30 years. The company employs over 60 people and offers the full range of bathroom products including WCs, basins, taps, bathtubs and furniture. Additionally, VitrA UK also offer tiles. In 2021, VitrA UK opened the flag ship showroom in Clerkenwell, London.
The Marketing & Communications Executive will fulfill a range of activities to support all customer channels, working closely with the Digital Media Executive and the Channel Executives within the Marketing Team. Responsibilities include content creation for email and social, audience engagement and media relations, and serving as a steward of the brand and brand messaging, ensuring consistency and alignment with the brand voice across all communication channels. Collaborate closely with channel executives, including for retail and commercial projects, to understand and support channel requirements and objectives
Develop tailored communication channel plans, considering audience and messaging
Produce and distribute communication material including social media content, press releases, emails and blogs
Manage event communication, including invitations and event web pages
Assist in the development and execution of email marketing campaigns to support each channel, driving engagement and conversion
Content development and execution for internal communication
Create compelling email content including copywriting, subject lines and call-to-actions
Work with channel executives to support customer channel with tailored PR and advertising activity
Assist in writing press releases, copy calls and other PR content to support product launches and brand initiatives across all customer channels, working with external PR agencies where relevant
Manage the planning and execution of advertising activity, including print ads, advertorials and digital display
Monitor media coverage and track PR metrics to evaluate effectiveness
Coordinate and support PR events including interviews, briefings and photoshoots
Support the planning and implementation of social media strategies on Instagram and Facebook for the UK accounts, including @vitrabathroomsuk and @vitralondon
Develop and curate engaging content calendars
Manage the scheduling of social media content
Support customers with the provision of packaged social media content
Monitor accounts and respond to comments and messages to foster engagement
Work with digital media executive to report and analyse social media metrics to improve performance
Creative copywriting and excellent proof-reading skills with a highly developed attention to detail
~ Proficient with email marketing platforms
~ Experience of using Canva, or other graphics software packages, preferable
Competitive Salary
~ Annual Bonus Scheme
~7% Employer Pension Contribution
~23 Days Annual Leave + Bank Holidays (Increases to 25 upon 5-years service)
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